What is I am Ten specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Paid social.

Around 7 full-time equivalents (financial year 2025).

Review: I am Ten: performance branding agency

Q: Who are the clients of I am Ten?

Among others Hendriks personenvervoer - Vos Tools - Altrio thuisverpleging - BMW Meeusen - Sterck Magazine - Lissens - BDO Cynex.

I am ten is een brandingbureau uit Heusden-Zolder, actief sinds 2025. Er werken ongeveer 7 mensen, uitgedrukt in voltijdse equivalenten. De focus ligt op strategie, branding & identiteit, creatie & reclame en paid media (sea/social/display).

I am ten is een performance branding agency. Wij zijn er voor merken van strategisch advies tot realisatie en elk aspect daar tussenin. Een partner voor ondernemers en beslissingnemers die meedenkt in waarde en resultaat.
Klanten:
Wij werken het liefst voor fijne mensen ;-) Familiebedrijven, eigenaars-ondernemers en beslissingsnemers. Kortom, bedrijven waar we rond tafel zitten met de mensen die hun ziel en centen op tafel leggen.
Zelfomschreven cultuur:
Persoonlijk contact - Goede opvolging - Ontzorging - Familiebedrijf
Team:
Concept designers - UX/UI designer - grafisch vormgevers - projectmanagers - strateeg - performance marketeer

Referentieklanten: Hendriks personenvervoer - Vos Tools - Altrio thuisverpleging - BMW Meeusen - Sterck Magazine - Lissens - BDO Cynex
Gepercipieerde concurrenten: Expliciet - Creatic - Hands
Partners: Andreas Gijbels (foto/video) - Webflux (webdevelopment)
Inspiratie: MOQO
Ondernemingsnummer: BE 1018.744.676
Gemiddelde klantgrootte: 35k

Who do they see as competitors?

Creatic Expliciet Hands

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2025

Latest year: € 499.762 gross margin, growth - against a sector median of +2,1%.

Not enough history

MarginEBITDA / gross margin · value-added coverage

2025

I am tenSector median

EBITDA margin 10%, sector median 28%. Value-added coverage 1,11 (median 1,30). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 75.722

Median (2024) € 78.994

Against a payroll cost of € 67.872 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 46

Median (2024) € 47

10.885 hours worked, 1.649 per FTE. Against that sits € 41 of payroll cost per hour worked, leaving € 5 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 0,2 months (median 8,3 mo). Equity in the latest year: € 9.187.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 69.637. Liquidity ratio 0,86: current assets cover short-term debt not in full. Solvency 2,5%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 38 days of supplier credit, sector median 74. The accounts were filed 191 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Critical buffer · 31 Dec 2025 · NBB
Equity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Turnover below the median (28,8%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

1 financial years, 2025 to 2025Result, staff and balance sheet

	2025
Result
Gross margin	€ 499.762
EBITDA	€ 50.220
EBITDA margin	10%
Staff
FTE	6,6
Gross margin per FTE	€ 75.722
Payroll cost per FTE	€ 67.872
Balance sheet
Equity	€ 9.187
Cash	€ 69.637
Liquidity ratio	0,86

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 10/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Media

Paid social Search advertising (SEA)

Sector focus

Technology & softwareMedia & entertainmentRetail & e-commerceB2B servicesReal estate & construction

Publicly known clients

Leftfields, Vulpp, BDO Cynex, Blues Peer, Architime - Valerie Cesar, Gibed, Mobisol, Third Stint Racing, Studie Tien, Vos Tools, Lommers Interieur, BMW & MINI Meeusen, STERCK. Magazine

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 67.872

+18% versus the median

Team composition

6,6 FTE

57% women
43% men

€ 67.872

Median Brandingbureau (2024) € 57.393All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

28,8%

Median for this type of agency (2024): 33,9%

Inflow 2025

131,8%

8,7 FTE in, 1,9 FTE out

Net team change

+6,8 FTE

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.