Humix: UX/UI Design agency
Humix is een UX/UI design agency, gestart vanuit research. Ze verzorgen wireframing, UI design en design systems, vertrekkend vanuit inzichten in de eindgebruiker.
The content of this factsheet is in Dutch.
Sinds 2009 is Humix actief als ux- & designstudio uit Kontich. Op de loonlijst staan ongeveer 14 voltijdse equivalenten. Het aanbod is gericht op ux/ui design. Het zwaartepunt ligt bij opdrachtgevers uit complexe business applicaties, e-commerce en procesdigitalisering. Tot de publiek bekende klanten behoren Arvesta en Standaard Uitgeverij.
De eindgebruiker betrekken
Humix is een UX/UI design agency, gestart vanuit research. Ze verzorgen wireframing, UI design en design systems, vertrekkend vanuit inzichten in de eindgebruiker. Liefst werken ze aan complexe business applicaties, complexe e-commerce en het digitaliseren van processen.
Ze specialiseren ondertussen ook verder in (web)toegankelijkheid. Door hun connectie met het Cronos ecosysteem voegen ze ook kennis en begrip voor development toe.
Humix werkt met een team van 17 VTE, waaronder:
- 3 UX strategen
- 13 UX/UI designers, in een mix van researchers, UX architecten, creative designers en design system ontwerpers.
Wat ze niet doen: campagnes, development.
Zelf omschrijven ze hun cultuur als: kwalitatief, creatief, oplossingsgericht, trots, nieuwsgierig.
Referentieklanten: Airties, Dossche Mills, Crelan, Sibelga, VRT, colora
Gepercipieerde concurrenten: iO, In The Pocket, AGConsult, U-Sentric, Pau, Monkeyshot, Leap Forward
Voorbeelden: AJ & Smart
Ondernemingsnummer: 0835.536.917
Gemiddelde klantgrootte: 65k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Late filing · 24 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Low value-added coverage · 31 Dec 2025 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- Thin buffer · 31 Dec 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Sharp headcount decline · 31 Dec 2025 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- + 1 older signals within 24m
What this agency does well
- Healthy working capital (current ratio 1,68)
- Equity was earned, not injected (reserves 2,3× the capital contributed)
- Turnover below the median (8,5%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 1,01 mln | € 1,14 mln+12,8% | € 1,03 mln-9,8% | € 985.209-4% | € 823.762-16,4% |
| EBITDA | € 139.437 | € 214.159 | € 1.183 | € -56.452 | € -57.619 |
| EBITDA margin | 13,8% | 18,8% | 0,1% | -5,7% | -7% |
| Staff | |||||
| FTE | 14,3 | 14,4+0,7% | 14,6+1,4% | 14,1-3,4% | 11,7-17% |
| Gross margin per FTE | € 70.501 | € 78.991 | € 70.259 | € 69.873 | € 70.407 |
| Payroll cost per FTE | € 60.481 | € 63.879 | € 69.885 | € 73.416 | € 75.025 |
| Balance sheet | |||||
| Equity | € 238.137 | € 392.858 | € 365.133 | € 286.643 | € 202.694 |
| Cash | € 41.445 | € 40.606 | € 39.338 | € 9.542 | € 10.398 |
| Liquidity ratio | 1,95 | 2,19 | 2,13 | 1,88 | 1,68 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 24/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 1 services
Sector focus
Media & entertainment
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 15 people mapped
The heart of this team is creative: 11 of 15 profiles are makers. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 66% women
- 34% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Humix
- When was Humix founded?
- In 2009.
- Where is Humix located?
- In Kontich, Belgium.
- What is Humix specialised in?
- Website strategy & UX, CRO, UX.
- How big is Humix?
- Around 12 full-time equivalents (financial year 2025).
- Which sectors does Humix work for?
- Retail & e-commerce, Technology & software.
- Who are the clients of Humix?
- Among others Airties, Dossche Mills, Crelan, Sibelga, VRT, colora.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.