U-sentric
The content of this factsheet is in Dutch.
U-sentric werkt ruim tien jaar als ux- & designstudio uit Leuven. Ze werken rond ux/ui design, data & analytics en crm & marketing automation. De klanten komen vooral uit healthcare/pharma, overheid en b2b. Publiek gekende klanten zijn onder meer Sint Oda, Flanders' Care, Johnson & Johnson en Ziekenhuis Oost-Limburg.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Late filing · 31 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Late filing · 29 Aug 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Registered office moved · 8 Apr 2025 · StaatsbladThe registered office relocated. Usually just a new office.
- Low value-added coverage · 31 Dec 2024 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- Two consecutive loss-making years · 31 Dec 2024 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
What this agency does well
- EBITDA margin above the sector median (68,0%)
- Healthy working capital (current ratio 3,38)
- Equity was earned, not injected (reserves 3,9× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 495.886 | € 41.222-91,7% | € 109.779+166,3% | € -47.597-143,4% | € 14.657 |
| EBITDA | € 24.905 | € -180.807 | € -104.154 | € -148.745 | € 9.961 |
| EBITDA margin | 5% | - | -94,9% | - | 68% |
| Staff | |||||
| FTE | 4,3 | 3,2-25,6% | 3,20% | 1,7-46,9% | - |
| Gross margin per FTE | € 115.322 | € 12.882 | € 34.306 | € -27.998 | - |
| Payroll cost per FTE | € 67.658 | € 69.418 | € 65.951 | € 68.731 | - |
| Balance sheet | |||||
| Equity | € 664.787 | € 472.515 | € 354.794 | € 214.987 | € 215.045 |
| Cash | € 553.267 | € 385.332 | € 378.873 | € 255.986 | € 279.237 |
| Liquidity ratio | 4,66 | 4,08 | 3,15 | 2,65 | 3,38 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 7 people mapped
The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A wide leadership layer: 3 of 7 steer.
Based on public profiles. Something wrong? Let us know.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2024: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about U-sentric
- When was U-sentric founded?
- In 2007.
- Where is U-sentric located?
- In Leuven, Belgium.
- What is U-sentric specialised in?
- Website strategy & UX, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).
- How big is U-sentric?
- Around 2 full-time equivalents (financial year 2025).
- Which sectors does U-sentric work for?
- Public sector & non-profit, Healthcare & pharma.
- Who are the clients of U-sentric?
- Among others Sint Oda, Flanders' Care, Johnson & Johnson, Ziekenhuis Oost-Limburg.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.