Around 61 full-time equivalents (financial year 2025).

Which sectors does Pau work for?

Finance & insurance, Telecom & media.

Who are the clients of Pau?

Among others VRT, Mediahuis, Xerius.

Review: Pau

Q: What is Pau specialised in?

Website development, Website strategy & UX.

Pau, opgericht in 2011, is een digitaal bureau (web & platform) uit Antwerpen. De bezetting ligt rond 74 VTE. De dienstverlening draait om webdevelopment en ux/ui design. Namen die publiek aan dit bureau gelinkt worden: VRT, Mediahuis en Xerius.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 4,43 mln gross margin, growth -2% against a sector median of +0,6%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

PauSector median

EBITDA margin 1,3%, sector median 20,7%. Value-added coverage 1,01 (median 1,18). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 73.270

Median (2024) € 74.646

Against a payroll cost of € 72.991 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 48

Median (2024) € 46

92.785 hours worked, 1.534 per FTE. Against that sits € 48 of payroll cost per hour worked, leaving € 0 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,1 months (median 4,9 mo). Equity in the latest year: € 411.278.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 430.796. Liquidity ratio 0,85: current assets cover short-term debt not in full. Solvency 12,7%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 26 days of supplier credit, sector median 47. The accounts were filed 243 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Late filing · 31 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Two consecutive loss-making years · 31 Dec 2025 · NBB
Two financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
Thin buffer · 31 Dec 2025 · NBB
Equity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
Registered office moved · 31 Dec 2025 · Staatsblad
The registered office relocated. Usually just a new office.
Sharp headcount decline · 31 Dec 2025 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
Late filing · 29 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
+ 4 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 4,25 mln	€ 4,45 mln+4,7%	€ 3,72 mln-16,4%	€ 4,52 mln+21,4%	€ 4,43 mln-2%
EBITDA	€ 310.182	€ 361.861	€ 455.009	€ 320.726	€ 57.922
EBITDA margin	7,3%	8,1%	12,2%	7,1%	1,3%
Staff
FTE	69,8	67,7-3%	61,4-9,3%	73,6+19,9%	60,5-17,8%
Gross margin per FTE	€ 60.957	€ 65.798	€ 60.668	€ 61.463	€ 73.270
Payroll cost per FTE	€ 55.378	€ 58.866	€ 64.572	€ 72.736	€ 72.991
Balance sheet
Equity	€ 354.859	€ 358.480	€ 366.627	€ 318.200	€ 411.278
Cash	€ 642.113	€ 241.561	€ 171.218	€ 457.587	€ 430.796
Liquidity ratio	0,96	0,91	1,56	0,87	0,85

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 2 services

Digital Experience & Tech

Website development Website strategy & UX

Sector focus

Media & entertainmentB2B services

Publicly known clients

VRTMediahuisXerius

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 72.991

+22% versus the median

Team composition

60,5 FTE

27% women
73% men

€ 72.991

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

33,7%

Median for this type of agency (2024): 29,3%

Inflow 2025

3,3%

2,0 FTE in, 20,4 FTE out

Net team change

-18,4 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.