Ambitious: performance marketing agency
Ambitious is een performance marketing agency. Vanuit data en inzichten implementeren ze doordachte marketingstrategie en tactics.
The content of this factsheet is in Dutch.
Ambitious werkt ruim tien jaar als performance- & mediabureau uit Kontich. Met ongeveer 11 VTE is dit een middelgroot bureau. De opgegeven expertises zijn paid media (sea/social/display), seo, data & analytics en crm & marketing automation. De ervaring zit vooral in b2b en b2c en overheid.
Ambitious is een performance marketing agency met een brede blik. Vanuit data en inzichten implementeren ze doordachte marketingstrategie en tactics. Hun specialisatie ligt in geavanceerde campagne setups, data analyses, custom tracking, consent en conversion optimalisatie. Ze nemen klanten mee in hun Ambitious Framework, een totaalfilosofie voor succesvolle marketing.
Ze werken voor een mix van sectoren, zowel B2B, B2C als overheidsorganisaties. Het effect dat ze creëren voor die klanten is gemeenschappelijk: meer conversies en optimale online zichtbaarheid.
Ze werken momenteel met 10 VTE’s:
1 data analyst
1 performance strategist
2 managers/ marketing strategists
6 performance marketeers
Wat ze niet doen: offline, klassieke reclamecampagnes, development
Cultuur: oprecht, samen, open communicatie en oplossingsgericht
Referentieklanten: Meat& More, Salino, PSA Antwerp, Vlaams Parlement, Vandewiele, MS-LigaVlaanderen, Coliberate, LCL Data Centers, Flexso, Group S, VDAB
Gepercipieerde concurrenten: FightClub (Upthrust), Hybrid, MakeWaves (Invisble Puppy), Ants
Ondernemingsnummer: BE0646.870.234
Gemiddelde klantgrootte: 30k
HubSpot PartnerHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
3 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Negative equity · 31 Dec 2025 · NBBDebts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- Low value-added coverage · 31 Dec 2025 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- + 5 older signals within 24m
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 573.505 | € 616.514+7,5% | € 973.410+57,9% | € 740.628-23,9% | € 627.972-15,2% |
| EBITDA | € 97.362 | € -61.215 | € 105.897 | € -149.220 | € -54.283 |
| EBITDA margin | 17% | -9,9% | 10,9% | -20,1% | -8,6% |
| Staff | |||||
| FTE | 8,7 | 12,5+43,7% | 13,8+10,4% | 15,1+9,4% | 11,2-25,8% |
| Gross margin per FTE | € 65.920 | € 49.321 | € 70.537 | € 49.048 | € 56.069 |
| Payroll cost per FTE | € 54.461 | € 53.950 | € 62.581 | € 58.572 | € 60.432 |
| Balance sheet | |||||
| Equity | € 177.537 | € 101.438 | € 167.071 | € -14.600 | € -101.843 |
| Cash | € 12.572 | € 16.776 | € 39.186 | € 10.591 | € 10.188 |
| Liquidity ratio | 1,89 | 1,34 | 1,57 | 1,13 | 0,77 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 27/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
VDAB, Salino, Familiehulp, LCL Data Centers, Intervest, PSA Antwerp, Nandoo, Meat&More, Forever Home, Vandewiele, Flexso
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 5 people mapped
Digital marketing is the engine: 3 of 5 profiles sit there. Within that core, SEA, Analytics and Content Marketing stand out. A specialist, not a generalist: the expertise is narrow but deep. A small team: short lines, little noise between you and the makers.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 34% women
- 66% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Official partnerships 1 badge(s)
As published in the platforms' official partner directories, collected by IKAg.
Frequently asked questions about Ambitious
- When was Ambitious founded?
- In 2022.
- Where is Ambitious located?
- In Kontich, Belgium.
- What is Ambitious specialised in?
- Paid social, Search advertising (SEA), SEO & GEO, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting.
- How big is Ambitious?
- Around 11 full-time equivalents (financial year 2025).
- Who are the clients of Ambitious?
- Among others Meat& More, Salino, PSA Antwerp, Vlaams Parlement, Vandewiele, MS-LigaVlaanderen, Coliberate, LCL Data Centers.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.