Superellipse: product design, engineering en branding agency
Superellipse is een gerenomeerd design- en innovatiebureau voor product design, engineering, branding, service design, digital design, spatial design en strategie. Al 30 jaar met 70+ design awards.
The content of this factsheet is in Dutch.
Superellipse ontstond uit de fusie van Achilles Design en Studio Dott en werkt vanuit Mechelen en Antwerpen. Ruim 50 experten in product design, engineering, branding, service design, spatial design, digital design en innovatiestrategie. Focus op healthcare & medtech, industrie, sport, retail, mobiliteit en publieke sector.
Superellipse is een Belgisch design- en innovatiebureau uit de fusie van Achilles Design en Studio Dott. Ruim 30 jaar ervaring, 50+ experten en drie studio's: Mechelen, Antwerpen en Genk. Onze aanpak: eerst nadenken, dan bedenken.
Diensten:
- Product design en engineering: productontwikkeling van idee tot productieklaar product, met eigen prototyping atelier en sterke focus op usability. Ze onderscheiden zich door een grote expertise in industrialisatie.
- Strategische branding en packaging design: positionering, merkstrategie, visuele identiteit
- Service design: customer journeys, service blueprints, betere dienstverlening.
- Digital design: UX/UI design, apps, platformen en design systems
- Spatial design: winkels, kantoren, loketten en publieke ruimtes. Met een sterke specialisatie in wayfinding.
- Innovatiestrategie: visie, businessmodellen, co-creatie en validatie
Waarom klanten voor Superellipse kiezen:
- Designers, ingenieurs en strategen in een team, van strategie tot marktintroductie
- 70+ internationale design awards (Red Dot, iF, Henry van de Velde, Core77)
- Meer dan 300 patenten
- ISO 13485 gecertificeerd voor medische technologie
- Sectoren: healthcare en medtech, industrie, sport, consumer goods, food en retail, mobiliteit en publieke sector.
Superellipse werkt met een team van meer dan 40 VTE, waaronder:
- 13 industrial designers
- 8 engineers (biomedical, mechanical, electronics, …)
- 3 digital & interaction designers
- 8 grafici (brand designers)
- 4 service & space designers
- 2 innovation consultants
Wat ze niet doen: campagnes, development.
Zelf omschrijven ze hun cultuur als: senior, hands-on, zelfsturend.
Referentieklanten: Fairphone, Colruyt, Tomorrowland, Ontex, Samsonite, Niko, Kambukka, Moonbird
70+ design awards: Red Dot, iF, Henry van de Velde, Core77, German Design Award
Meer dan 300 patenten
ISO 13485 gecertificeerd
Studio's in Mechelen en Antwerpen
Ondernemingsnummer: 0691.752.926
Gemiddelde klantgrootte: 10k-200k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Board change · 2 Oct 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Late filing · 18 Sep 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Board change · 16 Feb 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- + 5 older signals within 24m
What this agency does well
- Outgrew the sector median 4 years running
- Stable team (no meaningful FTE loss)
- Healthy working capital (current ratio 1,37)
- Turnover below the median (19,8%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 2,27 mln | € 2,73 mln+20,6% | € 2,93 mln+7,1% | € 3,16 mln+7,9% | € 3,10 mln-1,9% |
| EBITDA | € 424.510 | € 448.930 | € 9.489 | € -393.638 | € 175.532 |
| EBITDA margin | 18,7% | 16,4% | 0,3% | -12,5% | 5,7% |
| Staff | |||||
| FTE | 26,5 | 33,3+25,7% | 36,9+10,8% | 37,3+1,1% | 37,30% |
| Gross margin per FTE | € 85.514 | € 82.101 | € 79.339 | € 84.680 | € 83.055 |
| Payroll cost per FTE | € 65.682 | € 69.334 | € 75.584 | € 67.980 | € 76.045 |
| Balance sheet | |||||
| Equity | € 1,20 mln | € 1,54 mln | € 1,45 mln | € 909.725 | € 908.449 |
| Cash | € 843.438 | € 526.056 | € 561.705 | € 141.612 | € 272.265 |
| Liquidity ratio | 3,12 | 3,64 | 3,27 | 1,23 | 1,37 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 18/09/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 44 people mapped
The heart of this team is creative: 22 of 44 profiles are makers. Within that core, Design and UX/UI Design stand out. There are 2 strategists around — expect thinking first, pixels second. At 44+ people, there's capacity for several tracks at once.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 36% women
- 64% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Superellipse
- When was Superellipse founded?
- In 1994.
- Where is Superellipse located?
- In Mechelen, Belgium.
- What is Superellipse specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Website strategy & UX, Branding, Digital product studio.
- How big is Superellipse?
- Around 37 full-time equivalents (financial year 2025).
- Which sectors does Superellipse work for?
- Industry & manufacturing, Retail & e-commerce, Sports & entertainment, Technology & software, Healthcare & pharma.
- Who are the clients of Superellipse?
- Among others Fairphone, Colruyt, Tomorrowland, Ontex, Samsonite, Niko, Kambukka, Moonbird.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.