What is Tobania specialised in?

Website development, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

Around 583 full-time equivalents (financial year 2023).

Which sectors does Tobania work for?

Energy & environment, Finance & insurance, Public sector & non-profit, Telecom & media, Healthcare & pharma.

Review: Tobania

Tobania is een digitaal bureau (web & platform) uit Strombeek-Bever. Het team telt ongeveer 583 medewerkers (VTE). De opgegeven expertises zijn webdevelopment, data & analytics en crm & marketing automation. Sectoren waar het bureau vaak werkt: financiele diensten & verzekeringen, publieke sector, telecom & media en utilities.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202120222023

Latest year: € 36,39 mln gross margin, growth -7,8% against a sector median of +12,9%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

202120222023

TobaniaSector median

EBITDA margin 4,1%, sector median 16,9%. Value-added coverage 1,04 (median 1,16). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 62.393

Median (2023) € 69.968

Against a payroll cost of € 69.841 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 39

Median (2023) € 42

944.428 hours worked, 1.619 per FTE. Against that sits € 43 of payroll cost per hour worked, leaving € -5 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 2,9 months (median 5,0 mo). Equity in the latest year: € 9,91 mln.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 1,05 mln. Liquidity ratio 1,30: current assets cover short-term debt in full. Solvency 25,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 28 days of supplier credit, sector median 46. The accounts were filed 151 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Healthy working capital (current ratio 1,30)
Equity was earned, not injected (reserves 29,0× the capital contributed)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2021 to 2023Result, staff and balance sheet

	2021	2022	2023
Result
Gross margin	€ 39,52 mln	€ 39,48 mln-0,1%	€ 36,39 mln-7,8%
EBITDA	€ 6,22 mln	€ 6,66 mln	€ 1,49 mln
EBITDA margin	15,7%	16,9%	4,1%
Staff
FTE	612,2	636,3+3,9%	583,2-8,3%
Gross margin per FTE	€ 64.555	€ 62.045	€ 62.393
Payroll cost per FTE	€ 60.191	€ 62.171	€ 69.841
Balance sheet
Equity	€ 9,17 mln	€ 10,46 mln	€ 9,91 mln
Cash	€ 343.088	€ 1,51 mln	€ 1,05 mln
Liquidity ratio	1,28	1,33	1,30

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2023, filed on 30/05/2024. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2023: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Digital Experience & Tech

Website development

CRM, Email & Loyalty

CRM & lifecycle strategy Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

Sector focus

Financiele diensten & verzekeringenpublieke sectortelecom & mediautilitieshealthcaremanufacturing

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 69.841

+25% versus the median

Team composition

583,2 FTE

32% women
68% men

Training per FTE

8,4 h

Many agencies fill this field in incompletely.

€ 69.841

Median Digitaal bureau (web & platform) (2023) € 55.792All agencies (2023) € 57.168

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2023

40,0%

Median for this type of agency (2023): 29,0%

Inflow 2023

21,2%

123,4 FTE in, 233,1 FTE out

Net team change

-109,7 FTE

202120222023

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2023. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2023: the last year for which nearly all accounts have been filed.