The List Media: performance marketing agency
The List Media is een all-round performance marketing agency. Voor Vlaamse KMO’s werken ze digitale campagnes (paid + organic) uit op social media en Google.
The content of this factsheet is in Dutch.
The List Media, opgericht in 2014, is een performance- & mediabureau uit Brugge. Op de loonlijst staan ongeveer 13 voltijdse equivalenten. Het aanbod bestrijkt paid media (sea/social/display), seo en social media. Sectoren waar het bureau vaak werkt: vlaamse kmo's (b2b/b2c).
Social Media First
The List Media is een all-round performance marketing agency. Voor Vlaamse KMO’s werken ze digitale campagnes (paid + organic) uit op social media en Google. Ze verzorgen zowel de strategie, copy/design/video en plaatsing; en ze bouwen kleinere content websites op Wordpress.
Meestal werken ze voor klanten “rond het huis” (inrichting, bouw, immo), garages, en B2B bedrijven.
Dat doen ze op dit moment met 18 VTE’s, waaronder naast het management:
- 3 project leaders/account managers
- 3 digital profilers (mix tussen strateeg en sales)
- 2 web developers
- 2 (brand) designers
- 5 digitale marketeers (SEO / copy / video)
Zelf omschrijven ze hun cultuur als: ondernemend, resultaatsgedreven, bereikbaar, mensentaal, persoonlijk, samenwerkend.
Wat ze niet doen: complexe platformen, offline, branding.
Referentieklanten: Qurtinz, MHC Mobility, Novoto, Sterck
Grote voorbeelden: Scooperz, GoSpooky
Gepercipieerde concurrenten: Kixx, Digital Leader, Hannibal
Tech stack: Wordpress
Ondernemingsnummer: 0567.715.957
Gemiddelde klantgrootte: 24k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Late filing · 16 May 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
What this agency does well
- Outgrew the sector median 2 years running
- Profitable in every one of the last 3 years
- Team grew (+21,1% FTE in the latest year)
- Margin per hour worked rose 2 years in a row
- Healthy working capital (current ratio 1,80)
- Equity was earned, not injected (reserves 7,0× the capital contributed)
- Invests in training (34 hours per FTE)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2021 to 2024Result, staff and balance sheet
| 2021 | 2022 | 2024 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 427.428 | € 637.254+49,1% | € 1,34 mln+110,1% |
| EBITDA | € 76.504 | € 117.505 | € 195.527 |
| EBITDA margin | 17,9% | 18,4% | 14,6% |
| Staff | |||
| FTE | 8,5 | 10,9+28,2% | 13,2+21,1% |
| Gross margin per FTE | € 50.286 | € 58.464 | € 101.406 |
| Payroll cost per FTE | € 39.394 | € 40.615 | € 57.785 |
| Balance sheet | |||
| Equity | € 76.441 | € 131.551 | € 148.494 |
| Cash | € 48.270 | € 131.163 | € 84.384 |
| Liquidity ratio | 1,34 | 1,77 | 1,80 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2024, filed on 16/05/2025. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 5 services
Sector focus
Publicly known clients
Certis Benelux, PAC Interiors, Bakkerij Stefaan, Vanhauwood, Devektro, Qurtinz, Inbesol, Rock N Roll Classics, Finstroo, MHC Mobility, VL Technics, Miles, Kraks, Herbavita, Bellimmo
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2022: in 2024 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about The List Media
- When was The List Media founded?
- In 2016.
- Where is The List Media located?
- In Brugge, Belgium.
- What is The List Media specialised in?
- Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix, SEO & GEO, Digital marketing.
- How big is The List Media?
- Around 13 full-time equivalents (financial year 2024).
- Who are the clients of The List Media?
- Among others Qurtinz, MHC Mobility, Novoto, Sterck.
Figures from the annual accounts up to financial year 2024. Company details checked against the CBE register on 2026-10-13.