What is Studio Copain specialised in?

Video production, Paid social, Search advertising (SEA), Lead generation, Online marketing, Social media.

How big is Studio Copain?

Around 6 full-time equivalents (financial year 2025).

Review: Studio Copain: reclamebureau

Q: Who are the clients of Studio Copain?

Among others Studio100 aan zee, Extrashop, Mediahuis, Rijvers Festival, Stad Oostende.

Studio Copain bestaat sinds 2021 en profileert zich als full-service bureau uit Kortrijk. Met ongeveer 6 VTE is dit een middelgroot bureau. De dienstverlening draait om paid media (sea/social/display) en video & productie. De ervaring zit vooral in kmo's (regio kortrijk).

Campagnes voor Good Times
Studio Copain is een reclamebureau dat creativiteit en performance met elkaar combineert.
Ze werken campagnematig om concrete doelstellingen te bereiken (omzet, leads).
Dat doen ze liefst voor klanten in entertainment, retail, FMCG en lifestyle.
Studio Copain werkt met een team van 13 VTE:

2 business developers
2 account managers
2 project managers
2 strategen / conceptueel creatieven
2 performance marketeers
1 designer
1 copwywriter
1 deeltijds PR

Wat ze niet doen: development, video/fotoproductie
Zelf omschrijven ze hun cultuur als: snel, fris, vernieuwend, graag samenwerken, good times

Referentieklanten: Studio100 aan zee, Extrashop, Mediahuis, Rijvers Festival, Stad Oostende
Gepercipieerde concurrenten: Proud Mary, Hannibal, Focus, Hurae
Werkt graag complementair samen met: Clementine
Voorbeelden: Sterling Cooper, WPK, twenty-two
Ondernemingsnummer: 0768.777.260
Gemiddelde klantgrootte: 50k

Who do they see as competitors?

Hannibal Hurae Proud Mary

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 742.528 gross margin, growth +6,9% against a sector median of +1,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

Studio CopainSector median

EBITDA margin 40,6%, sector median 23,9%. Value-added coverage 1,71 (median 1,27).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 123.755

Median (2025) € 78.251

Against a payroll cost of € 71.213 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 74

Median (2025) € 49

10.033 hours worked, 1.672 per FTE. Against that sits € 43 of payroll cost per hour worked, leaving € 31 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 12,7 months (median 5,8 mo). Equity in the latest year: € 451.562.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 251.794. Liquidity ratio 2,19: current assets cover short-term debt in full. Solvency 53,6%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 54 days of supplier credit, sector median 54. The accounts were filed 194 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Partnerstatus verdwenen · 1 Nov 2026 · Partnerdirectory
Partnerstatus verdwenen · 1 Oct 2026 · Partnerdirectory
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 1 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 3 years in a row
Outgrew the sector median 3 years running
EBITDA margin above the sector median (40,6%)
Profitable in every one of the last 4 years
Strong buffer: 12,7 months of payroll in equity
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (1,71)
Margin per hour worked rose 3 years in a row
Healthy working capital (current ratio 2,19)
Equity was earned, not injected (reserves 179,6× the capital contributed)
Comfortable cash position: 215 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 263.406	€ 515.141+95,6%	€ 694.474+34,8%	€ 742.528+6,9%
EBITDA	€ 117.822	€ 250.621	€ 315.104	€ 301.651
EBITDA margin	44,7%	48,7%	45,4%	40,6%
Staff
FTE	2,0	5,1+155%	6,0+17,6%	6,00%
Gross margin per FTE	€ 131.703	€ 101.008	€ 115.746	€ 123.755
Payroll cost per FTE	€ 71.475	€ 51.520	€ 62.834	€ 71.213
Balance sheet
Equity	€ 88.360	€ 270.050	€ 481.386	€ 451.562
Cash	€ 111.740	€ 347.866	€ 201.877	€ 251.794
Liquidity ratio	1,35	1,75	2,36	2,19

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 13/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Content & Production

Video production

Media

Paid social Search advertising (SEA)

Sector focus

Media & entertainmentRetail & e-commerceFood & beverageTravel & hospitalityTechnology & software

Publicly known clients

Brouwerij Haacht, Lab9, Rijvers, Mediahuis, MediaLane, KABINE, Museum Fort Liezele, Dreambaby, Events in Style, Skillsmatch, Zolderpunt, Toerisme Oostende, Mu.ZEE, Musea Brugge, K in Kortrijk

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 14 people mapped

This team is built around client service: 4 of 14 are account & project. Within that core, Projectleiding, Planning and Klantbeheer stand out. There are 2 strategists around — expect thinking first, pixels second.

DC

Diana Carvalho Freitas

Marketing Account Manager

FB

Floris Benoit

Zaakvoerder & Creative Lead

PC

Peter Claeys

Strategy & Account Manager

AJ

Aline Julia

Strateeg

JP

Jan Pieter Boodts

Pers & PR

JV

Jan Vereycken

Creative Graphic Designer

JM

Jana Minne

HR Manager

JL

Jill Laigneil

Project Manager

LD

Lander Durnez

Project Manager

LS

Liesbet Staelens

Business Developer

LF

Lore Feys

Administratie & Boekhouding

NW

Niels Withouck

Digital Expert

PP

Pauline Provost

Project Manager

WV

Wouter Vandenbogaerde

Business Developer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 71.213

+18% versus the median

Team composition

6,0 FTE

67% women
33% men

€ 71.213

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2025): 31,1%

Inflow 2025

16,7%

2022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.