What is Social Lemon specialised in?

Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix.

How big is Social Lemon?

Around 1 full-time equivalent (financial year 2025).

Which sectors does Social Lemon work for?

Fashion & lifestyle, Retail & e-commerce.

Review: Social Lemon

Q: Who are the clients of Social Lemon?

Among others Lifjalla, Super Soldi Gent, Westerstrand Europe, Aixam Belgium, CTC Benelux, Ciranova, Grandeco WallFashion Group, Roomblush, Zakenkantoor Certo, Stretch and More.

Sinds 2018 is Social Lemon actief als social media bureau uit Ledegem. Ze werken rond social media, paid media (sea/social/display) en content & copy. Het zwaartepunt ligt bij opdrachtgevers uit grote en kleine bedrijven, retail, b2b en lifestyle/wonen - west-vlaanderen. Tot de publiek bekende klanten behoren Lifjalla, Super Soldi Gent, Westerstrand Europe en Aixam Belgium.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 49.291 gross margin, growth -33% against a sector median of +23,8%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Social LemonSector median

EBITDA margin 15,7%, sector median 29,6%. Value-added coverage 1,19 (median 1,35).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 49.291

Median (2025) € 70.836

Against a payroll cost of € 40.459 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 28

Median (2025) € 42

1.750 hours worked, 1.750 per FTE. Against that sits € 23 of payroll cost per hour worked, leaving € 5 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 12,3 months (median 7,4 mo). Equity in the latest year: € 41.428.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 32.689. Liquidity ratio 1,65: current assets cover short-term debt in full. Solvency 49,1%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 76 days of supplier credit, sector median 57. The accounts were filed 286 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Late filing · 13 Oct 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Late filing · 29 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 12,3 months of payroll in equity
Healthy working capital (current ratio 1,65)
Equity was earned, not injected (reserves 5,7× the capital contributed)
Comfortable cash position: 295 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 140.407	€ 97.226-30,8%	€ 82.672-15%	€ 73.528-11,1%	€ 49.291-33%
EBITDA	€ 39.094	€ -7.683	€ 43.503	€ 34.202	€ 7.741
EBITDA margin	27,8%	-7,9%	52,6%	46,5%	15,7%
Staff
FTE	-	-	-	-	1,0
Gross margin per FTE	-	-	-	-	€ 49.291
Payroll cost per FTE	-	-	-	-	€ 40.459
Balance sheet
Equity	€ 13.049	€ -13.905	€ 13.163	€ 40.911	€ 41.428
Cash	-	€ 9	€ 7.281	€ 29.849	€ 32.689
Liquidity ratio	0,79	0,54	0,67	1,76	1,65

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 13/10/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Sector focus

Retail & e-commerceAutomotive & mobilityB2B servicesFinance & insuranceReal estate & construction

Publicly known clients

LifjallaSuper Soldi GentWesterstrand EuropeAixam BelgiumCTC BeneluxCiranovaGrandeco WallFashion GroupRoomblushZakenkantoor CertoStretch and More

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

I

Isabelle

M

Maithé

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 40.459

-19% versus the median

Team composition

1,0 FTE

€ 40.459

Median Social media bureau (2025) € 49.614All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.