SKINN: branding agency
SKINN is een strategisch design agency met een focus op branding. Ze helpen premium merken te (her)positioneren, definiëren of optimaliseren.
The content of this factsheet is in Dutch.
Skinn is een brandingbureau met thuisbasis in Brugge. Op de loonlijst staan ongeveer 11 voltijdse equivalenten. Het aanbod bestrijkt strategie, branding & identiteit en ux/ui design. De ervaring zit vooral in gevestigde bedrijven, retail/consumentenmerken, hr en overheid/steden. Uit de publiek bekende klantenlijst: Valquere, The Mocktail Club, Stad Genk (city branding) en DOX.
Gidsen in het proces
SKINN is een strategisch design agency met een focus op branding. Ze helpen premium merken te (her)positioneren, definiëren of optimaliseren. Vertrekkend vanuit het strategisch fundament van het merk, werken ze de (re)branding uit en helpen die uitrollen. Dat doen ze liefst voor middelgrote en grote KMO’s, overheden en (inter)nationale corporates.
Het team is gespecialiseerd in de procesbegeleiding en de ontwikkeling van zo’n merk, én is uitvoerend sterk.
SKINN werkt met een team van 40-tal VTE, waaronder:
- 9-tal account managers
- 5 merkstrategen
- 2 motion designers, 1 3D artist, 1 copywriter, 2 front-end developers, 1 digital designer
- 13-tal brand designers
- 2 creative directors, 1 chief creative officer
- 1 Marketing Manager, 1 Finance & Payroll Officer, 1 IT Officer en 1 Management Assistant.
Wat ze niet doen: events, advertising.
Referentieklanten: Umicore, Concertgebouw Brugge, Stad Antwerpen, Knokke-Heist, Unilin, TVH, Mermet, Hogent, Ergosleep, Tadaaz, CD&V, Cras, CIB, Spotto, Baunat, Valquère, Bavet, Ariad, Belcolade, Clarysse, Manutti, …
Gepercipieerde concurrenten: Base Design, Maister, Mutant, Today, Verve, Studio Dumbar, TBWA, BBDO
Tech stack: Craft CMS
Voorbeelden: Ragged Edge, Koto Studio, Wolff Olins, Saffron
Ondernemingsnummer: 0882.998.324
Gemiddelde klantgrootte: 70k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Warnings active- Thin buffer · 31 Dec 2024 · NBBEquity covers less than three months of payroll. Not an alarm, but a limited reserve.
- Sharp headcount decline · 31 Dec 2024 · NBBAverage headcount fell by 15% or more in a year. Often felt in the seniority on your account.
What this agency does well
- Healthy working capital (current ratio 1,23)
- Equity was earned, not injected (reserves 14,3× the capital contributed)
- Comfortable cash position: 120 days of payroll
- Turnover below the median (32,5%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 2,27 mln | € 2,88 mln+27,1% | € 2,81 mln-2,4% | € 1,62 mln-42,3% | € 1,21 mln-25,4% |
| EBITDA | € 191.000 | € -22.000 | € 324.648 | € 105.961 | € 235.811 |
| EBITDA margin | 8,4% | -0,8% | 11,5% | 6,5% | 19,5% |
| Staff | |||||
| FTE | 34,5 | 33,5-2,9% | 28,9-13,7% | 18,8-34,9% | 11,4-39,4% |
| Gross margin per FTE | € 65.710 | € 86.000 | € 97.343 | € 86.299 | € 106.112 |
| Payroll cost per FTE | € 58.029 | € 85.552 | € 84.392 | € 78.447 | € 83.118 |
| Balance sheet | |||||
| Equity | € 331.000 | € 121.000 | € 258.478 | € 279.584 | € 290.735 |
| Cash | - | - | € 137.042 | € 310.644 | € 311.640 |
| Liquidity ratio | - | - | 1,15 | 1,18 | 1,23 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 14/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 25 people mapped
A broad team with no clear centre of gravity — creative, development and account & project carry roughly equal weight. There are 2 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 37% women
- 63% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.