BBDO
The content of this factsheet is in Dutch.
BBDO is een creatief bureau met thuisbasis in Sint-Jans-Molenbeek. De bezetting ligt rond 11 VTE. Het bureau combineert creatie & reclame, strategie en branding & identiteit. Sectorieel richt het bureau zich vooral op grote merken, retail, verzekeringen en fmcg. Namen die publiek aan dit bureau gelinkt worden: Lidl Belgie & Luxemburg en P&V Verzekeringen. Het bureau hoort bij Omnicom Group.
14× Effie Awards Belgium
10× Creative Belgium Awards
3× ACC Awards
2× IAB MIXX Awards
2× Cannes LionsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signalsWhat this agency does well
- Outgrew the sector median 2 years running
- Profitable in every one of the last 3 years
- No warning signals in the last 24 months
- Margin per hour worked rose 2 years in a row
- Healthy working capital (current ratio 1,74)
- Comfortable cash position: 122 days of payroll
- Turnover below the median (8,2%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2021 to 2023Result, staff and balance sheet
| 2021 | 2022 | 2023 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 603.962 | € 666.165+10,3% | € 794.962+19,3% |
| EBITDA | € -1,04 mln | € 27.657 | € 20.429 |
| EBITDA margin | -172,1% | 4,2% | 2,6% |
| Staff | |||
| FTE | 10,5 | 10,3-1,9% | 9,8-4,9% |
| Gross margin per FTE | € 57.520 | € 64.676 | € 81.119 |
| Payroll cost per FTE | € 61.840 | € 61.939 | € 79.016 |
| Balance sheet | |||
| Equity | € 8,23 mln | € 8,90 mln | € 8,91 mln |
| Cash | € 1,16 mln | € 276.916 | € 257.791 |
| Liquidity ratio | 2,58 | 1,67 | 1,74 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2023, filed on 13/06/2024. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2023: the last year for which nearly all accounts have been filed.
What the agency actually does 35 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 59% women
- 41% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2023. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2023: the last year for which nearly all accounts have been filed.
Award-winning work 31 award(s)
- ACC Awards BronzeAgency of the Year · “Best Comeback Agency” · source ↗
- ACC Awards GoldBest of Activation - Brand Building · “Blind Gesprongen / VDAB” · source ↗
- ACC Awards GoldBest of Activation - Innovative Idea · “Red Beer / Jupiler” · source ↗
- Cannes Lions Grand PrixPR Lion · “The Breakaway / Decathlon” · source ↗
- Cannes Lions Grand PrixCreative Strategy Lion · “The Breakaway / Decathlon” · source ↗
- Creative Belgium Awards GoldIntegrated · “The Value of Fresh / Lidl” · source ↗
- Creative Belgium Awards GoldDigital · “-60% culture / State of the Arts” · source ↗
- Creative Belgium Awards Grand PrixGrand Prix for Good · “-60% culture / State of the Arts” · source ↗
- Creative Belgium Awards Agency of the YearCreative Agency of the Year · “'100% Agency of the Year'” · source ↗
- Creative Belgium Awards GoldRadio & Audio · “The ClassiCall / Brussels Philharmonic” · source ↗
- Creative Belgium Awards GoldOutdoor · “vote for meAL / Lidl” · source ↗
- Creative Belgium Awards GoldBrand Experience & Activation · “-60% culture / State of the Arts” · source ↗
- Effie Awards Belgium Bronze“-60% Culture — State of the Arts” · source ↗
- Effie Awards Belgium Bronze“Produits frais de chez Lidl — Lidl” · source ↗
- IAB MIXX Awards GoldBest Corona Campaign · “Jupiler” · source ↗
- Effie Awards Belgium Bronze“Customers made the campaign — GrandVision Benelux” · source ↗
- Effie Awards Belgium Bronze“Pour tous ceux qui comptent — Lidl” · source ↗
As published by the organising award shows, collected by IKAg.