Where is Semetis located?

In Sint-Jans-Molenbeek, Belgium.

What is Semetis specialised in?

AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

Around 39 full-time equivalents (financial year 2025).

Which sectors does Semetis work for?

Automotive & mobility, Finance & insurance, Retail & e-commerce, Telecom & media, Food & beverage.

Who are the clients of Semetis?

Among others UPSA, Bolt, Colruyt Group.

Factsheet & Review

Semetis

Performance & media agency · 39 FTE · Brussels

The content of this factsheet is in Dutch.

Semetis werkt ruim tien jaar als performance- & mediabureau uit Sint-Jans-Molenbeek. Er werken ongeveer 39 mensen, uitgedrukt in voltijdse equivalenten. Het bureau combineert paid media (sea/social/display), seo, data & analytics en crm & marketing automation. Sectoren waar het bureau vaak werkt: retail/e-commerce, fmcg, telecom en financieel/verzekeringen. Publiek gekende klanten zijn onder meer UPSA, Bolt en Colruyt Group.

Awards

15× IAB MIXX Awards

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 3,36 mln gross margin, growth -14% against a sector median of +5,3%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

SemetisSector median

EBITDA margin 25,3%, sector median 28%. Value-added coverage 1,34 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 86.583

Median (2025) € 76.236

Against a payroll cost of € 62.322 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 54

Median (2025) € 47

62.669 hours worked, 1.685 per FTE. Against that sits € 37 of payroll cost per hour worked, leaving € 17 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 5,7 months (median 6,3 mo). Equity in the latest year: € 1,21 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash -. Liquidity ratio 1,41: current assets cover short-term debt in full. Solvency 26,4%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 66 days of supplier credit, sector median 63. The accounts were filed 183 days after closing; the legal deadline is seven months.

Pays and files on time

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Registered office moved · 10 Jul 2026 · Staatsblad
The registered office relocated. Usually just a new office.
Board change · 23 Mar 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Board change · 31 Oct 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
+ 5 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Value-added per euro of payroll above the sector median (1,34)
Healthy working capital (current ratio 1,41)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 6,37 mln	€ 6,02 mln-5,5%	€ 4,88 mln-19%	€ 3,91 mln-19,9%	€ 3,36 mln-14%
EBITDA	€ 3,82 mln	€ 3,39 mln	€ 1,78 mln	€ 1,18 mln	€ 849.322
EBITDA margin	59,9%	56,3%	36,5%	30,3%	25,3%
Staff
FTE	41,0	42,9+4,6%	48,5+13,1%	40,5-16,5%	38,8-4,2%
Gross margin per FTE	€ 155.415	€ 140.362	€ 100.538	€ 96.465	€ 86.583
Payroll cost per FTE	€ 62.973	€ 62.126	€ 59.973	€ 63.905	€ 62.322
Balance sheet
Equity	€ 2,87 mln	€ 2,52 mln	€ 875.436	€ 396.117	€ 1,21 mln
Cash	€ 2,57 mln	€ 1,16 mln	€ 4,03 mln	€ 2,49 mln	-
Liquidity ratio	1,88	2,21	1,17	1,21	1,41

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 02/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Frequently asked questions about Semetis

When was Semetis founded?: In 2009.
Where is Semetis located?: In Sint-Jans-Molenbeek, Belgium.
What is Semetis specialised in?: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.
How big is Semetis?: Around 39 full-time equivalents (financial year 2025).
Which sectors does Semetis work for?: Automotive & mobility, Finance & insurance, Retail & e-commerce, Telecom & media, Food & beverage.
Who are the clients of Semetis?: Among others UPSA, Bolt, Colruyt Group.

All factsheets

Website: www.semetis.com →
Legal form: BV
Address: Rue de l'Escaut 122, 1080 Sint-Jans-Molenbeek
Company number: BE0810.426.189
Part of group: Omnicom Group →
Sector position: Bigger than roughly 90% of its peers

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Your annual budget with this agency

Based on a gross margin of € 3.359.411 (financial year 2025).

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Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.

Semetis

How this agency makes money

Can the agency take a hit

Signals and strengths

Continuity

What this agency does well

All the figures

What this factsheet does not know

What the agency actually does 29 services

Sector focus

Publicly known clients

People 39 people mapped

Seniors or juniors?

Will your team stay?

Award-winning work 15 award(s)