Around 1 full-time equivalent (financial year 2025).

Who are the clients of Krits?

Among others MaxiWork, Kepler, Avengi, VZW De Zeshoek, Durasun.

Review: Krits

Q: What is Krits specialised in?

Website development, Website strategy & UX.

Sinds 2023 is Krits actief als digitaal bureau (web & platform) uit Hasselt. Het bureau is toegespitst op webdevelopment en ux/ui design. Uit de publiek bekende klantenlijst: MaxiWork, Kepler, Avengi en VZW De Zeshoek.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20242025

Latest year: € 101.914 gross margin, growth -5,8% against a sector median of +3,1%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20242025

KritsSector median

EBITDA margin 44,8%, sector median 22,6%. Value-added coverage 1,87 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 101.914

Median (2025) € 77.398

Against a payroll cost of € 52.341 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 62

Median (2025) € 48

1.656 hours worked, 1.656 per FTE. Against that sits € 32 of payroll cost per hour worked, leaving € 30 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 19,8 months (median 5,3 mo). Equity in the latest year: € 86.168.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 101.751. Liquidity ratio 1,70: current assets cover short-term debt in full. Solvency 37,4%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 276 days of supplier credit, sector median 46. The accounts were filed 239 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 27 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Late filing · 29 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
+ 2 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (44,8%)
Strong buffer: 19,8 months of payroll in equity
Team grew (+25,0% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,87)
Healthy working capital (current ratio 1,70)
Comfortable cash position: 710 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

2 financial years, 2024 to 2025Result, staff and balance sheet

	2024	2025
Result
Gross margin	€ 108.188	€ 101.914-5,8%
EBITDA	€ 42.725	€ 45.656
EBITDA margin	39,5%	44,8%
Staff
FTE	0,8	1,0+25%
Gross margin per FTE	€ 135.235	€ 101.914
Payroll cost per FTE	€ 80.609	€ 52.341
Balance sheet
Equity	€ 57.986	€ 86.168
Cash	€ 82.640	€ 101.751
Liquidity ratio	1,76	1,70

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 27/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 2 services

Digital Experience & Tech

Website development Website strategy & UX

Sector focus

Real estate & constructionFood & beverageRetail & e-commerce

Publicly known clients

MaxiWorkKeplerAvengiVZW De ZeshoekDurasun

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

This is first a build crew — 2 of 3 are developers. A small team: short lines, little noise between you and the makers.

BV

Bert Vanhees

Zaakvoerder

LC

Lisa Collignon

MS

Marie Serroyen

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 52.341

-17% versus the median

Team composition

1,0 FTE

€ 52.341

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

125,0%

Median for this type of agency (2025): 27,9%

Inflow 2024

250,0%

2,0 FTE in, 1,0 FTE out

Net team change

+1,0 FTE

20242025

Figures for financial year 2024: in 2025 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.