Fullsend: Short video agency
Fullsend is niet enkel een TikTok agency, maar maakt 'scroll-stopping creatives".
The content of this factsheet is in Dutch.
Sinds 2020 is Fullsend actief als social media bureau uit Antwerpen. Er werken ongeveer 5 mensen, uitgedrukt in voltijdse equivalenten. De focus ligt op social media, video & productie en creatie & reclame. Tot de publiek bekende klanten behoren Streamz, Colruyt, VDAB en Mobile Vikings.
Scroll-stopping creatives
Fullsend noemt zichzelf een ‘scroll-stopping creative agency’. Ze verzorgen creatie en productie van short video op platformen als TikTok, Reels, Snap…
Dat doen ze op dit moment met een vijftal mensen (maar ambitie om sterk te groeien) in deze expertises:
- creative
- media
- video editing
Fullsend is een agency dat de vorm en taal van kanalen als TikTok als geen ander snapt. Ze zijn op dit moment ook 1 van de 2 creative partners van TikTok in België.
Ze zijn vooral goed in snel creative aanpassen en produceren op basis van resultaten.
Hun favoriete klanten zijn Belgische A-merken, expliciet in B2C.
Wat ze niet doen: alles wat niét met short video te maken heeft.
Waarin ze willen groeien: performance marketing op hun kanalen, link met e-commerce.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: los, speels, no rules, luid.
Referentieklanten: Streamz, Colruyt, VDAB, Mobile Vikings
Grote voorbeelden: Gospooky, Rise at Seven, Movers+Shakers
Gepercipieerde concurrenten: Hurae, Adshot, Culture Kids
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signalsWhat this agency does well
- Profitable in every one of the last 3 years
- Team grew (+75,0% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,29)
- No warning signals in the last 24 months
- Healthy working capital (current ratio 1,34)
- Equity was earned, not injected (reserves 41,6× the capital contributed)
- Comfortable cash position: 166 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2023 to 2025Result, staff and balance sheet
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 193.271 | € 172.919-10,5% | € 318.930+84,4% |
| EBITDA | € 138.279 | € 55.664 | € 68.751 |
| EBITDA margin | 71,5% | 32,2% | 21,6% |
| Staff | |||
| FTE | 1,3 | 2,8+115,4% | 4,9+75% |
| Gross margin per FTE | € 148.670 | € 61.757 | € 65.088 |
| Payroll cost per FTE | € 40.147 | € 41.702 | € 47.652 |
| Balance sheet | |||
| Equity | € 111.631 | € 123.144 | € 85.218 |
| Cash | € 92.159 | € 140.443 | € 106.410 |
| Liquidity ratio | 1,92 | 1,66 | 1,34 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 14/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 27 Jul 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 2 services
Sector focus
Brands die jong/social publiek willen bereiken (retail, telecom, media/streaming, overheid)
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 12 people mapped
The heart of this team is creative: 7 of 12 profiles are makers. Within that core, Video, Content Marketing and Art Direction stand out. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 69% women
- 31% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.