What is Culture Kids specialised in?

Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix.

How big is Culture Kids?

Around 4 full-time equivalents (financial year 2025).

Review: Culture Kids

Culture Kids is a social-first marketing agency based in Antwerp, founded in 2021. With a team of around 15 FTEs, we don't sell disconnected services; we build a unified marketing system across content, social, influencer, performance, campaigns, and offline activations to earn brands their place in culture.

About Culture Kids

Marketing has changed more in the last 15 years than in the 50 before it. Algorithms shift daily, audiences are fragmented, and traditional paid reach no longer delivers the impact it once did. The agencies built for mass awareness never adapted, a system designed to reach everyone was never built to resonate with anyone.

We believe share of voice isn't bought through media budget alone; it is earned through cultural relevance and real-world moments that travel.

That is why Culture Kids doesn't sell standalone services. Instead, we build a single, unified marketing system designed to earn your brand more of the conversation than your market share suggests it should. Founded in Antwerp in 2021, our team operates as an extension of your brand to set direction and drive cultural execution across every touchpoint.

The unified system

Rather than stitching together multiple agencies or managing fragmented retainers, we integrate 6 core disciplines into one connected engine with social at the center:

Social (where culture lives): Native, high-volume, and culturally tuned social strategy, always-on publishing, and community management built to drive daily affinity.
Content (made to travel): An always-on content engine producing high-volume, platform-native video and stills alongside high-impact brand creative.
Performance (every euro accountable): Full-funnel paid media where we test hooks and formats organically first, then scale only the proven winners with media budget.
Campaigns (moments that travel): Big creative concepts, tentpoles, and cultural bets engineered across every pillar to generate outsized conversation.
Influencer (borrowed relevance): Strategic partnerships with creators, influencers, and cultural talent built on genuine audience fit rather than mere follower counts.
Offline (real world moments): Experiential events, activations, and owned formats (like run clubs and sports IP) that give social something authentic worth sharing.

Why brands work with us

Integrated, not fragmented: Every scope pulls in the same direction, eliminating agency handoffs and stack-of-retainer tax.
Earned share of voice: We focus on cultural impact, building relevance through work people actually choose to watch, share, and attend.
Testing ground approach: We use organic performance to validate creative direction before allocating paid media spend.
Speed to market: Built to move at the speed of culture rather than the pace of a quarterly agency plan.

Not a traditional or digital agency: We don't sell disconnected services or stack separate retainers.
Built as a unified system: All six disciplines (social, content, performance, campaigns, influencer, offline) run under one roof.
Social at the center: Social isn't just a distribution channel; it drives the entire strategy and creative direction.
Relevance is earned, not bought: We build cultural presence and real-world moments rather than relying solely on paid reach.
Organic-first performance: Creative ideas are tested organically before budget is allocated to scale proven winners.
End-to-end execution: From high-volume digital content to physical events and owned IP (like run clubs and sports formats).
Speed of culture: Designed to react and execute in real time, avoiding slow agency handoffs and rigid plans.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 315.259 gross margin, growth +35,4% against a sector median of +23,8%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

Culture KidsSector median

EBITDA margin 1,3%, sector median 29,6%. Value-added coverage 1,01 (median 1,35). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 73.316

Median (2025) € 70.836

Against a payroll cost of € 72.238 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 43

Median (2025) € 42

7.347 hours worked, 1.709 per FTE. Against that sits € 42 of payroll cost per hour worked, leaving € 1 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 11,7 months (median 7,4 mo). Equity in the latest year: € 301.831.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 203.928. Liquidity ratio 2,53: current assets cover short-term debt in full. Solvency 62,7%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 105 days of supplier credit, sector median 57. The accounts were filed 212 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 6 May 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Registered office moved · 6 Jan 2026 · Staatsblad
The registered office relocated. Usually just a new office.
+ 2 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 11,7 months of payroll in equity
Team grew (+30,3% FTE in the latest year)
Healthy working capital (current ratio 2,53)
Equity was earned, not injected (reserves 124,8× the capital contributed)
Comfortable cash position: 240 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 330.132	€ 335.702+1,7%	€ 232.883-30,6%	€ 315.259+35,4%
EBITDA	€ 275.393	€ 116.897	€ 30.317	€ 4.194
EBITDA margin	83,4%	34,8%	13%	1,3%
Staff
FTE	1,7	3,5+105,9%	3,3-5,7%	4,3+30,3%
Gross margin per FTE	€ 194.195	€ 95.915	€ 70.571	€ 73.316
Payroll cost per FTE	€ 31.722	€ 61.913	€ 615.765	€ 72.238
Balance sheet
Equity	€ 272.491	€ 297.285	€ 313.697	€ 301.831
Cash	€ 106.489	€ 209.207	€ 226.653	€ 203.928
Liquidity ratio	2,97	3,02	2,33	2,53

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 30/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Sector focus

B2B- en B2C-merken die digitaal willen groeien; cultuur/lifestyle

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 13 people mapped

This team is built around client service: 4 of 13 are account & project. Within that core, Klantbeheer, Relatiebeheer and Business Development stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. One strategist on board — enough to hold the direction, not to fill meetings.

AM

Aidan McKevitt

Managing Director

AS

Andrada Stirbei

Junior account manager

JL

Jane Loh

Head of accounts

LL

Louis Lecluyse

Partnerships LS & Zone6

RM

Ralph Maas

Founder Lucky Stride

RF

Robin Florindo

Art Director

SM

Sam Maas

Founder & CEO

WF

Wout Fierens

Co-Founder & Commercial Director

EB

Emma Barbé

Senior Performance marketeer

JV

Jerôme van den Bergh

Event manager Zone6

JJ

Jodie Jacques

Creative Strategist

TN

Theun Nimmegeers

Community manager

YS

Yaara Stuart

Community manager

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 72.238

+46% versus the median

Team composition

4,3 FTE

75% women
25% men

€ 72.238

Median Social media bureau (2025) € 49.614All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2025): 39,7%

Inflow 2025

2.023,3%

2022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.