What is Breex specialised in?

Paid social, Search advertising (SEA), SEO & GEO, Website development.

Around 43 full-time equivalents (financial year 2025).

Which sectors does Breex work for?

Automotive & mobility, Construction & real estate, Healthcare & pharma.

Review: Breex

Breex bestaat sinds 2013 en profileert zich als digitaal bureau (web & platform) uit Gent. Op de loonlijst staan ongeveer 43 voltijdse equivalenten. De opgegeven expertises zijn webdevelopment, seo en paid media (sea/social/display). Het zwaartepunt ligt bij opdrachtgevers uit kmo's; bouwsector, autosector, beautysector en medische sector.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 4,96 mln gross margin, growth +8,7% against a sector median of +3,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

BreexSector median

EBITDA margin 36,3%, sector median 22,6%. Value-added coverage 1,59 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 116.234

Median (2025) € 77.398

Against a payroll cost of € 71.669 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 72

Median (2025) € 48

68.614 hours worked, 1.607 per FTE. Against that sits € 45 of payroll cost per hour worked, leaving € 28 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 12,6 months (median 5,3 mo). Equity in the latest year: € 3,22 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 715.235. Liquidity ratio 1,16: current assets cover short-term debt in full. Solvency 32,9%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 30 days of supplier credit, sector median 46. The accounts were filed 166 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Board change · 21 Oct 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Registered office moved · 13 Oct 2025 · Staatsblad
The registered office relocated. Usually just a new office.
Late filing · 25 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Sharp headcount decline · 31 Dec 2024 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (36,3%)
Profitable in every one of the last 5 years
Strong buffer: 12,6 months of payroll in equity
Value-added per euro of payroll above the sector median (1,59)
Margin per hour worked rose 3 years in a row
Equity was earned, not injected (reserves 47,7× the capital contributed)
Comfortable cash position: 85 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 7,53 mln	€ 5,88 mln-21,9%	€ 5,24 mln-10,8%	€ 4,57 mln-12,9%	€ 4,96 mln+8,7%
EBITDA	€ 2,86 mln	€ 664.605	€ 535.425	€ 1,50 mln	€ 1,80 mln
EBITDA margin	38%	11,3%	10,2%	32,8%	36,3%
Staff
FTE	63,2	87,5+38,4%	70,5-19,4%	44,9-36,3%	42,7-4,9%
Gross margin per FTE	€ 119.086	€ 67.148	€ 74.336	€ 101.678	€ 116.234
Payroll cost per FTE	€ 744.526	€ 58.628	€ 65.475	€ 65.697	€ 71.669
Balance sheet
Equity	€ 2,06 mln	€ 2,26 mln	€ 2,43 mln	€ 2,87 mln	€ 3,22 mln
Cash	€ 1,44 mln	€ 4,42 mln	€ 1,47 mln	€ 841.341	€ 715.235
Liquidity ratio	1,40	1,17	1,27	1,12	1,16

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 15/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

SEO & GEO Website development

Sector focus

Kmo's; bouwsectorautosectorbeautysectormedische sector

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 10 people mapped

This team is built around client service: 8 of 10 are account & project. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

AV

Arne Vanpoucke

Account Manager - regio Brugge

DR

Dean Remory

Account Manager regio Antwerpen & Limburg

JD

Jess de Rudder

Account Manager regio Waasland

JM

Jochen Maes

Account Manager regio Waasland

MS

Michael Schneider

Account Manager regio Gent

MM

Morgane Meire

Account Manager regio Gent

SD

Sharlien de Boe

Account Manager regio Waasland

SD

Stan Droeshout

Account Manager regio Brugge

TH

Tess Heirbaut

Sales Director

AR

Arthur Rombaut

Sales Manager - regio Brugge

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 71.669

+13% versus the median

Team composition

42,7 FTE

42% women
58% men

€ 71.669

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

41,7%

Median for this type of agency (2025): 27,9%

Inflow 2025

34,2%

14,6 FTE in, 17,8 FTE out

Net team change

-3,2 FTE

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.