What is Weeb specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Website development.

Around 8 full-time equivalents (financial year 2025).

Review: Weeb

Weeb, opgericht in 2014, is een full-service bureau uit Waterloo. Er werken ongeveer 7 mensen, uitgedrukt in voltijdse equivalenten. De focus ligt op strategie, branding & identiteit en webdevelopment. Het zwaartepunt ligt bij opdrachtgevers uit kmo's/bedrijven en regio waals-brabant.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 351.640 gross margin, growth +10,4% against a sector median of +1,7%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

WeebSector median

EBITDA margin 20,3%, sector median 23,9%. Value-added coverage 1,26 (median 1,27).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 41.862

Median (2025) € 78.251

Against a payroll cost of € 33.080 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 26

Median (2025) € 49

13.294 hours worked, 1.583 per FTE. Against that sits € 21 of payroll cost per hour worked, leaving € 6 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 2,2 months (median 5,8 mo). Equity in the latest year: € 51.096.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 79.978. Liquidity ratio 0,99: current assets cover short-term debt not in full. Solvency 18,4%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 63 days of supplier credit, sector median 54. The accounts were filed 261 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Late filing · 18 Sep 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Thin buffer · 31 Dec 2025 · NBB
Equity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
Late filing · 9 Sep 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Outgrew the sector median 2 years running
Team grew (+27,3% FTE in the latest year)
Equity was earned, not injected (reserves 4,1× the capital contributed)
Comfortable cash position: 105 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 227.943	€ 261.676+14,8%	€ 258.646-1,2%	€ 318.531+23,2%	€ 351.640+10,4%
EBITDA	€ 10.143	€ 37.218	€ 36.593	€ 77.719	€ 71.362
EBITDA margin	4,4%	14,2%	14,1%	24,4%	20,3%
Staff
FTE	6,1	6,8+11,5%	7,1+4,4%	6,6-7%	8,4+27,3%
Gross margin per FTE	€ 37.368	€ 38.482	€ 36.429	€ 48.262	€ 41.862
Payroll cost per FTE	€ 35.387	€ 32.391	€ 30.730	€ 35.955	€ 33.080
Balance sheet
Equity	€ -27.217	€ -13.811	€ -9.525	€ 29.053	€ 51.096
Cash	€ 46.823	€ 21.288	€ 46.814	€ 62.506	€ 79.978
Liquidity ratio	0,73	0,70	0,72	0,85	0,99

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 18/09/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Digital Experience & Tech

Website development

Sector focus

KMO's/bedrijvenregio Waals-Brabant

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 10 people mapped

A broad team with no clear centre of gravity — digital marketing, creative and development carry roughly equal weight. One strategist on board — enough to hold the direction, not to fill meetings.

A

Antoine

Web Developer

A

Arthur

Digital Marketing

A

Audric

SEO/SEA Expert

C

Corentin

Project Manager

J

Jonathan

Office Manager

J

Julien

Graphic Designer

N

Nina

Web Designer

R

Rafael

Web Designer

S

Sébastien

Marketing Expert

É

Éléonore

Community Manager

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 33.080

-45% versus the median

Team composition

8,4 FTE

40% women
60% men

€ 33.080

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

47,6%

Median for this type of agency (2025): 31,1%

Inflow 2025

71,4%

6,0 FTE in, 4,0 FTE out

Net team change

+2,0 FTE

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.