What is Wasserman Benelux specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Events & experiences.

How big is Wasserman Benelux?

Around 8 full-time equivalents (financial year 2023).

Who are the clients of Wasserman Benelux?

Among others PSV Eindhoven (commercial strategy).

Review: Wasserman Benelux

Vanuit Mechelen werkt Wasserman Benelux sinds 2013 als eventbureau. Het team telt ongeveer 6 medewerkers (VTE). Het aanbod bestrijkt events, strategie, branding & identiteit en content & copy. Het zwaartepunt ligt bij opdrachtgevers uit sport, music, culture en lifestyle. Uit de publiek bekende klantenlijst: PSV Eindhoven (commercial strategy). Wasserman Benelux is een groepsentiteit binnen een grotere structuur.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202120222023

Latest year: € 795.016 gross margin, growth -27,5% against a sector median of +4,8%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

202120222023

Wasserman BeneluxSector median

EBITDA margin 21,3%, sector median 39,1%. Value-added coverage 1,31 (median 1,47).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 94.645

Median (2024) € 94.044

Against a payroll cost of € 65.066 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 6

Median (2024) € 54

138.528 hours worked, 16.491 per FTE. Against that sits € 4 of payroll cost per hour worked, leaving € 2 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 23,2 months. Equity in the latest year: € 1,06 mln.

Group entity - see note

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 130.454. Liquidity ratio 1,65: current assets cover short-term debt in full. Solvency 20,9%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 91 days of supplier credit, sector median 98. The accounts were filed 263 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
+ 4 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Healthy working capital (current ratio 1,65)
Comfortable cash position: 87 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2021 to 2023Result, staff and balance sheet

	2021	2022	2023
Result
Gross margin	€ 515.131	€ 1,10 mln+112,8%	€ 795.016-27,5%
EBITDA	€ -338.823	€ 201.815	€ 169.059
EBITDA margin	-65,8%	18,4%	21,3%
Staff
FTE	9,9	11,2+13,1%	8,4-25%
Gross margin per FTE	€ 52.033	€ 97.873	€ 94.645
Payroll cost per FTE	€ 72.606	€ 60.891	€ 65.066
Balance sheet
Equity	€ 809.995	€ 958.955	€ 1,06 mln
Cash	€ 1,77 mln	€ 317.667	€ 130.454
Liquidity ratio	1,86	1,66	1,65

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

Group entity. This agency is a subsidiary of an (international) group. Thin equity at network subsidiaries is often group policy (management fees, dividends to the parent) rather than a distress signal. The buffer dimension is therefore not assessed.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 18/07/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Content & Production

Content strategy & editorial Copywriting & long-form content

Events, Sponsoring & Activation

Events & experiences

Sector focus

Sportmusicculturelifestyleentertainment

From our own research. The agency hasn't listed its sectors yet.

Publicly known clients

PSV Eindhoven (commercial strategy)

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 73.492

+29% versus the median

Team composition

5,9 FTE

26% women
74% men

€ 73.492

Median Eventbureau (2024) € 56.817All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

50,8%

Median for this type of agency (2024): 39,6%

Inflow 2024

/

2021202220232024

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.