Walkie Talkie: PR en influencer marketing bureau
Walkie Talkie is a forward-thinking creative agency that blurs the lines between traditional PR, influence, and social.
The content of this factsheet is in Dutch.
Walkie Talkie is a forward-thinking creative PR and influencer agency built on a single clear belief: earned first, always. For over 13 years, we’ve been winning hearts and minds by delivering integrated 360° strategies that blur the lines between traditional PR, influence, and social.
We don't just send out generic mailings or similar but rather connect the right plugs between brands, media, influencers, and culture. By leveraging our extensive network and experience, we craft stories that command headlines and land coverage where it matters most. Whether securing top-tier press coverage, landing broadcast features, or strategically partnering with content creators, we maximise overall brand visibility to generate the reach, credibility, and cultural relevance your brand deserves.
We currently work for a diverse variety of brands such as Spotify, Oatly, Panos, Volvo, Visit Oostende, itsme, Nespresso, SMEG, Fujifilm, Rituals, EasyToys & many other (inter)national leading brands.
Not your average campaigns
When it comes to (earned) media and influencer marketing, we always deploy a tailor-made, editorial-first approach. The most impactful angle for a story isn’t always the loudest, and the right partner isn’t automatically the influencer with the biggest reach. You might get eyeballs, but are they eyeballs that care?
Our agile approach focuses on what actually moves the needle: high-impact media pitches, trusted journalist relationships, niche creators, or targeted micro-influencer networks that carry real authority.
And our track record proves that this integrated model just clicks. By combining rich PR expertise (our founders have been industry pioneers) with advanced data platforms, we bring sharp editorial insights to your briefing from start. And yes, before you ask: we have both the strongest media network and the most extensive influencer database in Belgium at your disposal.
Referentieklanten: Oatly, Panos, Spotify, Deliveroo, Fujifilm, Loop, Guylian, Rituals, itsme, Volvo
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Board change · 29 Oct 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Thin buffer · 31 Dec 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Loss-making year · 31 Dec 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
- + 2 older signals within 24m
What this agency does well
- Team grew (+8,5% FTE in the latest year)
- Comfortable cash position: 74 days of payroll
- Turnover below the median (10,7%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 817.588 | € 1,14 mln+38,8% | € 1,12 mln-1% | € 1,13 mln+0,2% |
| EBITDA | € 60.056 | € 207.137 | € 113.750 | € 21.801 |
| EBITDA margin | 7,3% | 18,2% | 10,1% | 1,9% |
| Staff | ||||
| FTE | 15,0 | 15,2+1,3% | 16,4+7,9% | 17,8+8,5% |
| Gross margin per FTE | € 54.506 | € 74.684 | € 68.528 | € 63.264 |
| Payroll cost per FTE | € 50.370 | € 60.995 | € 61.515 | € 61.577 |
| Balance sheet | ||||
| Equity | € 202.418 | € 270.090 | € 223.531 | € 144.254 |
| Cash | € 19.572 | € 281.030 | € 169.561 | € 222.414 |
| Liquidity ratio | 1,36 | 1,58 | 1,62 | 1,18 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 20/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 9 services
Sector focus
Publicly known clients
Oatly, Panos, Mediawijs, Volvo, Roger Raveel Museum, Combell, Rituals, Instax, Flanders Technology & Innovation, Spotify, VLAM, itsme, Nespresso, Disney+, Universiteit Gent
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 21 people mapped
We mapped 21 people, but this agency keeps job titles to itself — the team page sticks to names. Who does what is best asked over coffee.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 79% women
- 21% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 8 award(s)
Best of Reputationsource ↗
- BISOU awards - Best performing (Panos)source ↗
Best of Reputation+ Agency of the Year · source ↗
Best of Reputationsource ↗
Agency of the YearSpecialist · source ↗
Best of Reputationsource ↗
Cannes Lions Grand Prixfor PR · source ↗
Creative Belgium Awards Grand PrixCreative Belgiuam - PR · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Walkie Talkie
- When was Walkie Talkie founded?
- In 2013.
- Where is Walkie Talkie located?
- In Gent, Belgium.
- What is Walkie Talkie specialised in?
- Campaign concepts & big ideas, Influencer & creator marketing, Organic social content, Social strategy & platform mix, UGC sourcing & rights, Corporate communication.
- How big is Walkie Talkie?
- Around 18 full-time equivalents (financial year 2025).
- Which sectors does Walkie Talkie work for?
- Fashion & lifestyle, Sports & entertainment, Technology & software, Food & beverage.
- Who are the clients of Walkie Talkie?
- Among others Oatly, Panos, Spotify, Deliveroo, Fujifilm, Loop, Guylian, Rituals.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.