What is Whyte Corporate Affairs specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Corporate communication, PR strategy & media relations.

How big is Whyte Corporate Affairs?

Around 30 full-time equivalents (financial year 2025).

Review: Whyte Corporate Affairs

Q: Who are the clients of Whyte Corporate Affairs?

Among others Basic-Fit, Bebat, Belgian Diabetes Forum, bol.com, Solar Coalition, Uber, Umicore.

Vanuit Oudergem werkt Whyte Corporate Affairs sinds 2008 als pr- & communicatiebureau. Met ongeveer 30 VTE is dit een groot bureau. De focus ligt op pr & communicatie, strategie en branding & identiteit.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 3,89 mln gross margin, growth -2,9% against a sector median of +1,2%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Whyte Corporate AffairsSector median

EBITDA margin 25,6%, sector median 25,6%. Value-added coverage 1,35 (median 1,29).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 131.514

Median (2025) € 83.630

Against a payroll cost of € 86.947 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 82

Median (2025) € 50

47.222 hours worked, 1.595 per FTE. Against that sits € 55 of payroll cost per hour worked, leaving € 28 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,3 months (median 12,2 mo). Equity in the latest year: € 1,02 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 398.182. Liquidity ratio 0,86: current assets cover short-term debt not in full. Solvency 6,1%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 38 days of supplier credit, sector median 71. The accounts were filed 181 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Sharp drop in equity · 31 Dec 2024 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (1,35)
Equity was earned, not injected (reserves 2,9× the capital contributed)
Turnover below the median (23,6%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 3,71 mln	€ 3,53 mln-4,7%	€ 3,60 mln+1,9%	€ 4,01 mln+11,2%	€ 3,89 mln-2,9%
EBITDA	€ 1,47 mln	€ 1,21 mln	€ 1,08 mln	€ 1,21 mln	€ 995.802
EBITDA margin	39,7%	34,3%	30%	30,1%	25,6%
Staff
FTE	24,0	25,5+6,3%	25,3-0,8%	29,7+17,4%	29,6-0,3%
Gross margin per FTE	€ 154.515	€ 138.616	€ 142.417	€ 134.951	€ 131.514
Payroll cost per FTE	€ 92.629	€ 90.819	€ 98.762	€ 94.137	€ 86.947
Balance sheet
Equity	€ 2,75 mln	€ 3,23 mln	€ 1,17 mln	€ 1,00 mln	€ 1,02 mln
Cash	€ 2,25 mln	€ 2,11 mln	€ 1,06 mln	€ 239.022	€ 398.182
Liquidity ratio	3,04	4,04	1,47	1,55	0,86

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 30/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

Retail & e-commerceAutomotive & mobilityEnergy & utilitiesHealth & pharmaFashion & lifestyle

Publicly known clients

Basic-Fit, Bebat, Belgian Diabetes Forum, bol.com, Solar Coalition, Uber, Umicore

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 11 people mapped

Strategy weighs heavily here: 4 of 11 are strategists. Within that core, Strategie, Business Development and Contentstrategie stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

AG

An Goovaerts

Associate Director

EG

Emmanuel Goedseels

Oprichter & Partner

ED

Eveline De Ridder

Oprichter & Partner

FJ

Florence Jaspart

Director

IH

Isabelle Hardy

Partner

IL

Ischa Lambrechts

Associate Director

JG

Joost Germis

Director

JB

Joris Bulteel

Oprichter & Partner

PN

Philip Naert

Partner

SA

Sandrine Agie

Oprichter & Partner

SL

Sylvie Lillywhite

Associate Director

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 86.947

+41% versus the median

Team composition

29,6 FTE

66% women
34% men

€ 86.947

Median PR- & communicatiebureau (2025) € 61.577All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

23,6%

Median for this type of agency (2025): 35,1%

Inflow 2025

23,3%

6,9 FTE in, 7,0 FTE out

Net team change

-0,1 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.