What is Strarex specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), Digital marketing.

Around 9 full-time equivalents (financial year 2025).

Who are the clients of Strarex?

Among others Samsung, Agora Groep, Asana, Anyway Doors, La Belle Maison.

Review: Strarex: digitaal marketing bureau

Strarex is een brandingbureau met thuisbasis in Antwerpen, opgericht in 2019. Met ongeveer 9 VTE is dit een middelgroot bureau. De focus ligt op strategie, branding & identiteit en paid media (sea/social/display). De klanten komen vooral uit middelgrote b2b-bedrijven. Namen die publiek aan dit bureau gelinkt worden: ACE Lighting, SMT, Astrea en ANYWAYdoors.

Business strategie vertaald naar digitale marketing
Strarex is een digitaal marketing bureau. Ze vertalen de bedrijfsstrategie naar een (digitale) marketing strategie en de technische implementatie ervan.
Ze werken in squads, telkens met een (strategische) team lead en een aantal brede digitale marketing consultants. De implementatie gebeurd voornamelijk in paid digital advertising. Ze werken liefst voor middelgrote tot grote B2B klanten.
Dat doen ze op dit moment met 12 VTE’s:

2 strategen
10 digitale marketeers, opgedeeld in project leads en consultants

Wat ze niet doen: websites bouwen, video, content, branding.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: vlak, result driven, amerikaanse mentaliteit.

Referentieklanten: Samsung, Agora Groep, Asana, Anyway Doors, La Belle Maison
Werken graag complementair samen met: Open Up Media, Zidis, Jayjays
Gepercipieerde concurrenten: Upthrust, OMCollective
Ondernemingsnummer: 0734.980.579
Gemiddelde klantgrootte: 100k

Partnerships

HubSpot Partner

Who do they see as competitors?

OMCollective Upthrust

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 621.983 gross margin, growth -9,6% against a sector median of +6,6%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2022202320242025

StrarexSector median

EBITDA margin 22,7%, sector median 32,2%. Value-added coverage 1,29 (median 1,29).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 73.174

Median (2025) € 82.809

Against a payroll cost of € 56.407 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 46

Median (2025) € 48

13.511 hours worked, 1.590 per FTE. Against that sits € 35 of payroll cost per hour worked, leaving € 11 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,9 months (median 6,3 mo). Equity in the latest year: € 194.004.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 143.130. Liquidity ratio 1,24: current assets cover short-term debt in full. Solvency 33%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 174 days of supplier credit, sector median 68. The accounts were filed 210 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Sharp headcount decline · 30 Jun 2025 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 4 years
Margin per hour worked rose 3 years in a row
Healthy working capital (current ratio 1,24)
Equity was earned, not injected (reserves 63,7× the capital contributed)
Comfortable cash position: 109 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 357.830	€ 657.324+83,7%	€ 687.849+4,6%	€ 621.983-9,6%
EBITDA	€ 62.218	€ 93.123	€ 102.494	€ 141.409
EBITDA margin	17,4%	14,2%	14,9%	22,7%
Staff
FTE	7,6	11,0+44,7%	10,3-6,4%	8,5-17,5%
Gross margin per FTE	€ 47.083	€ 59.757	€ 66.781	€ 73.174
Payroll cost per FTE	€ 38.779	€ 50.956	€ 56.465	€ 56.407
Balance sheet
Equity	€ 39.090	€ 77.921	€ 120.261	€ 194.004
Cash	€ 45.732	€ 50.708	€ 77.454	€ 143.130
Liquidity ratio	1,08	1,07	1,19	1,24

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 26/01/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Media

Paid social Search advertising (SEA)

Sector focus

Real estate & constructionB2B services

Publicly known clients

ACE LightingSMTAstreaANYWAYdoorsBolckmans GroupAmbrava Samsung

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 4 people mapped

The heart of this team is creative: 2 of 4 profiles are makers. Within that core, Design and Art Direction stand out. One strategist on board — enough to hold the direction, not to fill meetings. A small team: short lines, little noise between you and the makers.

DL

Diana Lee

Co-Founder

JD

Jeffrey Desenfans

Studio Designer

LS

Louis Sonneville

Squad Lead and Medior Marketing Consultant

RS

Ramon Snels

Studio Lead

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 56.407

-8% versus the median

Team composition

8,5 FTE

38% women
63% men

€ 56.407

Median Brandingbureau (2025) € 60.980All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

54,1%

Median for this type of agency (2025): 38,9%

Inflow 2025

35,3%

3,0 FTE in, 4,6 FTE out

Net team change

-1,6 FTE

2022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Official partnerships 1 badge(s)

HubSpot: Partner1 of 28 Belgian partners in the IKAg database.

As published in the platforms' official partner directories, collected by IKAg.