Stitchd: data agency
Stitchd is een data agency, gespecialiseerd in data analyse, digital analytics, online tracking. Ze helpen bedrijven die de datagedreven aanpak in hun marketing verder willen uitbouwen.
The content of this factsheet is in Dutch.
Sinds 2017 is Stitchd actief als data-, crm- & martechbureau uit Kontich. Op de loonlijst staan ongeveer 19 voltijdse equivalenten. Het aanbod bestrijkt data & analytics, crm & marketing automation en paid media (sea/social/display).
Brug tussen BI en marketing
Stitchd is een data agency, gespecialiseerd in data analyse, digital analytics, online tracking. Ze helpen bedrijven die de datagedreven aanpak in hun marketing verder willen uitbouwen. Vaak leggen ze de brug tussen de marketing en de BI-afdeling.
Ze werken liefst voor grotere B2C merken. Dat doen ze projectmatig, en 70% van hun omzet zit in detachering.
Stitchd werkt met 25 VTE, waaronder:
- 13 data analisten
- 6 martech developers
- 2 data scientists
- 1 data engineer
- 3 data strategen
Wat ze niet doen: campagnes, development.
Zelf omschrijven ze hun cultuur als: transparant, vertrouwen, challenger, kennisoverdracht
Referentieklanten: Essent, D’Ieteren, Reynaers Aluminium, VRT, Johnson&Johnson, ICI Paris XL, Aveve, Hubo, Torfs, Mazda Europe, BNP Paribas, Nationale Loterij
Gepercipieerde concurrenten: Multiminds, Human37, AddData, Nobi Digital
Voorbeelden: 33sticks
Ondernemingsnummer: 0677.416.326
Gemiddelde klantgrootte: 50k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Late filing · 24 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Late filing · 22 Aug 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
What this agency does well
- Profitable in every one of the last 5 years
- Strong buffer: 8,0 months of payroll in equity
- Healthy working capital (current ratio 3,04)
- Equity was earned, not injected (reserves 5,5× the capital contributed)
- Turnover below the median (28,1%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 865.211 | € 1,19 mln+37,8% | € 1,29 mln+7,8% | € 1,77 mln+37,6% | € 1,44 mln-18,5% |
| EBITDA | € 328.417 | € 327.930 | € 150.327 | € 453.588 | € 136.496 |
| EBITDA margin | 38% | 27,5% | 11,7% | 25,6% | 9,5% |
| Staff | |||||
| FTE | 8,6 | 14,2+65,1% | 17,4+22,5% | 19,1+9,8% | 17,8-6,8% |
| Gross margin per FTE | € 100.606 | € 83.951 | € 73.875 | € 92.619 | € 80.956 |
| Payroll cost per FTE | € 62.096 | € 60.618 | € 64.867 | € 68.416 | € 72.749 |
| Balance sheet | |||||
| Equity | € 458.638 | € 572.745 | € 603.111 | € 823.285 | € 862.841 |
| Cash | € 77.741 | € 102.456 | € 114.909 | € 48.784 | € 111.840 |
| Liquidity ratio | 2,37 | 2,04 | 1,98 | 2,45 | 3,04 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 24/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
VRT, Aveve, Liantis, Bose, Reynaers Group, D'Ieteren Automotive, Nationale Loterij, Telenet, Argenta, Essent, Worldline, Vlaanderen.be, Coop supermarket, De Lijn, Mediahuis
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 22 people mapped
Data is in the DNA: 13 of 22 profiles are data people. Within that core, Data-analyse, Reporting and Analytics stand out. A specialist, not a generalist: the expertise is narrow but deep. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 47% women
- 53% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Stitchd
- When was Stitchd founded?
- In 2020.
- Where is Stitchd located?
- In Kontich, Belgium.
- What is Stitchd specialised in?
- Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).
- How big is Stitchd?
- Around 18 full-time equivalents (financial year 2025).
- Which sectors does Stitchd work for?
- Automotive & mobility, Energy & environment, Finance & insurance, Retail & e-commerce.
- Who are the clients of Stitchd?
- Among others Essent, D’Ieteren, Reynaers Aluminium, VRT, Johnson&Johnson, ICI Paris XL, Aveve, Hubo.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.