What is Nobi Digital specialised in?

Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

How big is Nobi Digital?

Around 9 full-time equivalents (financial year 2025).

Review: Nobi Digital

Vanuit Brussel werkt Nobi Digital sinds 2017 als data-, crm- & martechbureau. Met ongeveer 9 VTE is dit een middelgroot bureau. De focus ligt op data & analytics, crm & marketing automation en paid media (sea/social/display). Tot de publiek bekende klanten behoren Sanofi.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 766.854 gross margin, growth -29,2% against a sector median of +0,4%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Nobi DigitalSector median

EBITDA margin -12,9%, sector median 20,8%. Value-added coverage 0,88 (median 1,12).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 86.163

Median (2025) € 86.163

Against a payroll cost of € 96.317 per FTE. The ratio between the two is the coverage rate above.

Around the median

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 5,8 months (median 7,2 mo). Equity in the latest year: € 411.190.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash -. Liquidity ratio 2,50: current assets cover short-term debt in full. Solvency 57,4%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 72 days of supplier credit, sector median 73. The accounts were filed 139 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Board change · 2 Apr 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Two consecutive loss-making years · 31 Dec 2025 · NBB
Two financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
Sharp headcount decline · 31 Dec 2025 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
Low value-added coverage · 31 Dec 2025 · NBB
Every euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
Loss-making year · 31 Dec 2024 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Healthy working capital (current ratio 2,50)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 662.637	€ 1,21 mln+83,1%	€ 1,39 mln+14,5%	€ 1,08 mln-22%	€ 766.854-29,2%
EBITDA	€ 85.776	€ 410.834	€ 275.764	€ -9.188	€ -99.210
EBITDA margin	12,9%	33,9%	19,9%	-0,8%	-12,9%
Staff
FTE	8,9	11,8+32,6%	13,0+10,2%	12,1-6,9%	8,9-26,4%
Gross margin per FTE	€ 74.454	€ 102.825	€ 106.833	€ 89.531	€ 86.163
Payroll cost per FTE	€ 64.604	€ 63.119	€ 85.557	€ 91.921	€ 96.317
Balance sheet
Equity	€ 223.945	€ 498.243	€ 547.442	€ 521.828	€ 411.190
Cash	€ 178.979	€ 511.860	€ 763.265	€ 554.057	-
Liquidity ratio	2,17	2,48	1,71	2,24	2,50

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
The figures cover financial year 2025, filed on 19/05/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Media

Paid social Search advertising (SEA)

CRM, Email & Loyalty

CRM & lifecycle strategy Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

Sector focus

Health & pharma

Publicly known clients

Sanofi

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 10 people mapped

We mapped 10 people, but this agency keeps job titles to itself — the team page sticks to names. Who does what is best asked over coffee.

C

Coraline

C

Craig

D

Davina

D

Delphine

D

Diane

G

Gabriele

GS

Giuseppe Sessa

G

Guillaume

I

Ieva

SV

Steven Volders

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 96.317

+33% versus the median

Team composition

8,9 FTE

54% women
47% men

€ 96.317

Median Data-, CRM- & martechbureau (2025) € 72.476All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

37,1%

Median for this type of agency (2025): 35,7%

Inflow 2025

22,5%

2,0 FTE in, 3,3 FTE out

Net team change

-1,3 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.