What is Socialemediaburo specialised in?

Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix.

How big is Socialemediaburo?

Around 2 full-time equivalents (financial year 2025).

Review: Socialemediaburo

Vanuit Tielt werkt Socialemediaburo sinds 2016 als social media bureau. Het bureau is toegespitst op social media en content & copy. Sectorieel richt het bureau zich vooral op kmo's en marketeers die social media-skills willen leren.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 123.284 gross margin, growth -49,7% against a sector median of +23,8%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

SocialemediaburoSector median

EBITDA margin 37,6%, sector median 29,6%. Value-added coverage 1,61 (median 1,35).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 82.189

Median (2025) € 70.836

Against a payroll cost of € 50.806 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 52

Median (2025) € 42

2.361 hours worked, 1.574 per FTE. Against that sits € 32 of payroll cost per hour worked, leaving € 20 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,0 months (median 7,4 mo). Equity in the latest year: € 25.113.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 78.045. Liquidity ratio 0,91: current assets cover short-term debt not in full. Solvency 7,3%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 175 days of supplier credit, sector median 57. The accounts were filed 176 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Loss-making year · 31 Dec 2025 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
Registered office moved · 12 Feb 2025 · Staatsblad
The registered office relocated. Usually just a new office.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (37,6%)
Value-added per euro of payroll above the sector median (1,61)
Comfortable cash position: 374 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 163.826	€ 177.265+8,2%	€ 138.812-21,7%	€ 245.173+76,6%	€ 123.284-49,7%
EBITDA	€ 78.543	€ 108.533	€ 61.275	€ 156.024	€ 46.351
EBITDA margin	47,9%	61,2%	44,1%	63,6%	37,6%
Staff
FTE	3,1	3,2+3,2%	2,1-34,4%	1,7-19%	1,5-11,8%
Gross margin per FTE	€ 52.847	€ 55.395	€ 66.101	€ 144.219	€ 82.189
Payroll cost per FTE	€ 27.076	€ 20.963	€ 36.241	€ 39.668	€ 50.806
Balance sheet
Equity	€ -77.144	€ -8.137	€ 4.453	€ 27.755	€ 25.113
Cash	€ 27.629	€ 4.420	€ 11.568	€ 11.825	€ 78.045
Liquidity ratio	0,90	1,01	0,85	0,60	0,91

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 25/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Social, Influencer & Community

Organic social content Social strategy & platform mix

Sector focus

KMO's en marketeers die social media-skills willen leren

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 6 people mapped

A broad team with no clear centre of gravity — development, media and digital marketing carry roughly equal weight. One strategist on board — enough to hold the direction, not to fill meetings.

ND

Nadja Desmet

Oprichter

DV

Dieter Vanden Heede

EV

Elke Van Parys

FV

Frederik Vermeire

MD

Maarten De Block

SV

Stijn Van Schoonlandt

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 50.806

+2% versus the median

Team composition

1,5 FTE

€ 50.806

Median Social media bureau (2025) € 49.614All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

46,7%

Median for this type of agency (2025): 39,7%

Inflow 2025

0,0%

0,0 FTE in, 0,7 FTE out

Net team change

-0,7 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.