Around 2 full-time equivalents (financial year 2025).

Review: SAVVY

Q: What is SAVVY specialised in?

Brand strategy & positioning, Marketing strategy, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Copywriting & long-form content.

Wij tillen de marketing van onze klanten strategisch en creatief naar een hoger niveau: van branding en communicatie tot PR en (digitale) salescampagnes.

Je kan bij ons compacte team allround terecht, of per losse dienst, zoals social media, copywriting of perscampagnes. Dankzij onze jarenlange ervaring in de sectoren (interieur)architectuur en design kunnen we je persoonlijk en gericht begeleiden op je weg naar groei en professionaliteit. We begrijpen de uitdagingen en gevoeligheden, kennen de markt en zijn daarom je ideale partner om zichtbaarheid te creëren, je onderscheidend te positioneren en leads te genereren in een overvolle digitale wereld.

Dit zijn onze diensten:

Marketingstrategie en merkpositionering
Branding, webdesign en grafisch design
Mailingstrategie en digitale (sales)campagnes
Social media en contentstrategie
(GEO, SEO) copywriting, storytelling en vertalingen
(bedrijfs)magazines, boeken en monografieën
PR en (inter)nationale perscampagnes
Fotografie en video

Lees onze reviews: https://bit.ly/4ir86Px

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 73.077 gross margin, growth +16% against a sector median of -2,3%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

SAVVYSector median

EBITDA margin 11,4%, sector median 24,2%. Value-added coverage 1,13 (median 1,28). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 42.987

Median (2024) € 78.822

Against a payroll cost of € 37.173 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 23

Median (2024) € 50

3.138 hours worked, 1.846 per FTE. Against that sits € 20 of payroll cost per hour worked, leaving € 3 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 8,6 months (median 7,3 mo). Equity in the latest year: € 45.119.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 33.360. Liquidity ratio 1,96: current assets cover short-term debt in full. Solvency 54,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 54 days of supplier credit, sector median 65. The accounts were filed 176 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

No signals in the last 24 months.

What this agency does well

Strong buffer: 8,6 months of payroll in equity
Team grew (+13,3% FTE in the latest year)
No warning signals in the last 24 months
Healthy working capital (current ratio 1,96)
Equity was earned, not injected (reserves 6,2× the capital contributed)
Comfortable cash position: 193 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 57.071	€ 22.258-61%	€ 62.983+183%	€ 73.077+16%
EBITDA	€ 55.937	€ 9.102	€ 6.900	€ 8.354
EBITDA margin	98%	40,9%	11%	11,4%
Staff
FTE	-	-	1,5	1,7+13,3%
Gross margin per FTE	-	-	€ 41.988	€ 42.987
Payroll cost per FTE	-	-	€ 36.129	€ 37.173
Balance sheet
Equity	€ 50.997	€ 52.117	€ 44.967	€ 45.119
Cash	€ 24.897	€ 33.736	€ 41.243	€ 33.360
Liquidity ratio	1,74	2,08	1,80	1,96

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 23/12/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 26 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 21 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Content strategy & editorial Copywriting & long-form content Photography Translations & localisation Video production

Social, Influencer & Community

Community management Organic social content Social strategy & platform mix

Digital Experience & Tech

SEO & GEO Website development Website management & maintenance

CRM, Email & Loyalty

Direct marketing & lead management Email marketing

PR & Reputation

Corporate communication PR strategy & media relations Thought leadership & public affairs

Employer Brand & Internal

Internal communication

Coming soon

We're working on this part of the factsheet.

1

People 5 people mapped

We mapped 5 people, but this agency keeps job titles to itself — the team page sticks to names. Who does what is best asked over coffee.

L

Leslie

Zaakvoerder, marketingstrategie en senior copywriter

BV

Britt Van Namen

J

Jana

Graphic design

JA

Joost Arijs

M

Maïté

Contentmarketeer, PR-assistent en videomaker

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 37.173

-38% versus the median

Team composition

1,7 FTE

€ 37.173

Median Contentbureau (2024) € 60.062All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

105,9%

Median for this type of agency (2024): 55,1%

Inflow 2025

58,8%

1,0 FTE in, 1,8 FTE out

Net team change

-0,8 FTE

20242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.