What is OneDigital specialised in?

AI & innovation strategy, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), SEO & GEO.

How big is OneDigital?

Around 4 full-time equivalents (financial year 2025).

Review: OneDigital

Wij versnellen de groei van organisaties door digitalisatie menselijk, toegankelijk en resultaatgericht te maken. Dicht bij onze klanten creëren we duurzame impact, gedragen door ondernemende medewerkers die elke dag het verschil maken.

OneDigital is een full-service digital agency, actief sinds 2015. Wij begeleiden KMO's in hun volledige digitale groei: van strategisch advies tot uitvoering en optimalisatie. We bouwen digitale platformen, voeren performance marketing uit en ontwikkelen AI-toepassingen die jouw onderneming laten groeien.

Met een team van 18 specialisten in huis, verspreid over strategie, marketing, development en AI, bouwen we alle expertise intern uit. Geen versnipperde samenwerking met losse freelancers of externe bureaus, alles onder één dak. Onze diensten omvatten:

Digitale strategie
Performance marketing (SEA, SEO, AI-vindbaarheid (GEO), social advertising, e-mailmarketing)
Content & creatie (copywriting, video, design)
Web & development (websites, platformen, digitale tools)
Data & analytics (rapportering en dashboarding)
AI (audit, implementatie en opleidingen)
ERP-, CRM- en Odoo-ontwikkeling

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 249.944 gross margin, growth -34,5% against a sector median of +1,8%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2022202320242025

OneDigitalSector median

EBITDA margin 38,8%, sector median 21,9%. Value-added coverage 1,64 (median 1,24).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 69.429

Median (2024) € 71.525

Against a payroll cost of € 42.186 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 38

Median (2024) € 43

6.535 hours worked, 1.815 per FTE. Against that sits € 23 of payroll cost per hour worked, leaving € 15 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 29,3 months (median 5,7 mo). Equity in the latest year: € 370.817.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 129.985. Liquidity ratio 4,43: current assets cover short-term debt in full. Solvency 55,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 47 days of supplier credit, sector median 61. The accounts were filed 185 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (38,8%)
Profitable in every one of the last 4 years
Strong buffer: 29,3 months of payroll in equity
Value-added per euro of payroll above the sector median (1,64)
Healthy working capital (current ratio 4,43)
Equity was earned, not injected (reserves 6,4× the capital contributed)
Comfortable cash position: 312 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 312.412	€ 260.406-16,6%	€ 381.826+46,6%	€ 249.944-34,5%
EBITDA	€ 128.962	€ 82.875	€ 199.544	€ 96.854
EBITDA margin	41,3%	31,8%	52,3%	38,8%
Staff
FTE	5,3	3,9-26,4%	4,0+2,6%	3,6-10%
Gross margin per FTE	€ 58.946	€ 66.771	€ 95.456	€ 69.429
Payroll cost per FTE	€ 32.594	€ 44.981	€ 43.890	€ 42.186
Balance sheet
Equity	€ 145.246	€ 188.325	€ 316.356	€ 370.817
Cash	€ 176.409	€ 232.760	€ 239.111	€ 129.985
Liquidity ratio	1,61	1,78	3,69	4,43

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 02/10/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 8 services

Strategy & Insights

AI & innovation strategy Marketing strategy

Branding & Design

Brand identity & design

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

SEO & GEO Website development

CRM, Email & Loyalty

Marketing automation

Sector focus

Finance & insuranceTechnology & softwareAutomotive & mobilityTravel & hospitalityMedia & entertainmentEnergy & utilitiesReal estate & constructionPublic sector & governmentB2B services

Publicly known clients

MyInterieur

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 42.186

-26% versus the median

Team composition

3,6 FTE

64% women
36% men

€ 42.186

Median Full-service bureau (2024) € 57.275All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

191,7%

Median for this type of agency (2024): 32,7%

Inflow 2025

166,7%

6,0 FTE in, 6,9 FTE out

Net team change

-0,9 FTE

2022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.