What is Redstone Advertising specialised in?

Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix, SEO & GEO.

How big is Redstone Advertising?

Around 4 full-time equivalents (financial year 2025).

Review: Redstone Advertising

Redstone Advertising bestaat sinds 2021 en profileert zich als performance- & mediabureau uit Herent. Er werken ongeveer 4 mensen, uitgedrukt in voltijdse equivalenten. De opgegeven expertises zijn paid media (sea/social/display), seo en social media. De ervaring zit vooral in b2c en b2b.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202320242025

Latest year: € 249.087 gross margin, growth +3,6% against a sector median of +5,3%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

202320242025

Redstone AdvertisingSector median

EBITDA margin 9,3%, sector median 28%. Value-added coverage 1,10 (median 1,23). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 62.272

Median (2025) € 76.236

Against a payroll cost of € 56.488 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 45

Median (2025) € 47

5.550 hours worked, 1.388 per FTE. Against that sits € 41 of payroll cost per hour worked, leaving € 4 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,5 months (median 6,3 mo). Equity in the latest year: € 84.387.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 46.579. Liquidity ratio 2,07: current assets cover short-term debt in full. Solvency 53,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

The accounts were filed 212 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 31 Jan 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 3 years
Team grew (+33,3% FTE in the latest year)
Healthy working capital (current ratio 2,07)
Equity was earned, not injected (reserves 41,2× the capital contributed)
Comfortable cash position: 75 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2023 to 2025Result, staff and balance sheet

	2023	2024	2025
Result
Gross margin	€ 129.579	€ 240.379+85,5%	€ 249.087+3,6%
EBITDA	€ 40.112	€ 85.264	€ 23.135
EBITDA margin	31%	35,5%	9,3%
Staff
FTE	2,6	3,0+15,4%	4,0+33,3%
Gross margin per FTE	€ 49.838	€ 80.126	€ 62.272
Payroll cost per FTE	€ 34.347	€ 51.705	€ 56.488
Balance sheet
Equity	€ 13.861	€ 73.057	€ 84.387
Cash	€ 26.398	€ 64.685	€ 46.579
Liquidity ratio	1,20	2,05	2,07

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 28/01/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

SEO & GEO

Sector focus

B2C en B2B

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 6 people mapped

Digital marketing is the engine: 4 of 6 profiles sit there. Within that core, SEA and Content Marketing stand out. A specialist, not a generalist: the expertise is narrow but deep.

RG

Ruben Gees

Founder & CEO

BW

Bas Willems

Advertising expert

CV

Camille Van Landegem

Advertising expert

FR

Florien Ryckebosch

Advertising expert

LE

Laurien Engels

Sales & marketing

MP

Marie Paredis

Advertising expert

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 56.488

-10% versus the median

Team composition

4,0 FTE

€ 56.488

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2023

/

Median for this type of agency (2025): 25,1%

Inflow 2023

38,5%

202320242025

Figures for financial year 2023: in 2025 this agency published no inflow or outflow.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.