Purple Panda: Growth Agency
Purple Panda is een Growth Agency gespecialiseerd in digitale marketing
The content of this factsheet is in Dutch.
Sinds 2017 is Purple Panda actief als full-service bureau uit Antwerpen. Met ongeveer 8 VTE is dit een middelgroot bureau. Het aanbod is gericht op paid media (sea/social/display) en webdevelopment. Sectorieel richt het bureau zich vooral op kmo's / start- & scale-ups; challenger brands. Tot de publiek bekende klanten behoren Ysco.
Expertise
Purple Panda helpt bedrijven groeien met digitale marketing, en het bouwen van digitale platformen en producten.
Kernactiviteiten:
- Digitale marketing en leadgeneratie
- Performance marketing
- Ontwikkeling van WordPress-websites
- AI-gedreven marketingtechnologie
Soort klanten & gemiddelde klantgrootte:
- Voornamelijk KMO’s en scale-ups in België
- Marketingbudgetten van €50.000 - €100.000 per jaar (excl. media)
- Klanten spenderen gemiddeld €5.000 - €10.000 per maand
Team:
Purple Panda werkt met een team van ±16 mensen, verdeeld over vier afdelingen:
- Development (4 mensen): gespecialiseerd in WordPress
- Creatief team (4 mensen): digital design & branding
- Digital marketing team (4 mensen): SEO, SEA, performance marketing
- Projectmanagement (2 mensen)
Zelf omschreven cultuur:
Purple Panda is een jonge, ambitieuze organisatie, met een no-nonsense mentaliteit en een sterke focus op meetbare resultaten. De cultuur wordt omschreven als "jonge wolven die voor resultaat gaan", met een balans tussen gestructureerd werken en gecontroleerde chaos.
Referentieklanten: Van Moer Logistics, Rombouts Koffie, Jorssen Groep, Fietsen Mintjens, Brixster & A-Star (real estate), Atlas Copco (project via EasyCatalog), Geberit
Tech stack: WordPress (voor webontwikkeling), AI-tools voor marketing automation en leadgeneratie
Gepercipieerde concurrenten: Upthrust, freelancers
Ondernemingsnummer: BE0683.775.368
Gemiddelde klantgrootte: 50k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Board change · 4 May 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Sharp headcount decline · 31 Mar 2026 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- + 1 older signals within 24m
What this agency does well
- Strong buffer: 11,8 months of payroll in equity
- Margin per hour worked rose 2 years in a row
- Healthy working capital (current ratio 2,60)
- Equity was earned, not injected (reserves 21,5× the capital contributed)
- Comfortable cash position: 69 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2026Result, staff and balance sheet
| 2021 | 2023 | 2024 | 2025 | 2026 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 274.090 | € 570.890+108,3% | € 308.249-46% | € 526.617+70,8% | € 524.248-0,4% |
| EBITDA | € 131.125 | € 318.392 | € -20.148 | € 29.755 | € 95.869 |
| EBITDA margin | 47,8% | 55,8% | -6,5% | 5,7% | 18,3% |
| Staff | |||||
| FTE | 4,0 | 5,3+32,5% | 6,5+22,6% | 8,9+36,9% | 7,5-15,7% |
| Gross margin per FTE | € 68.522 | € 107.715 | € 47.423 | € 59.170 | € 69.900 |
| Payroll cost per FTE | € 35.652 | € 46.271 | € 50.471 | € 55.799 | € 56.758 |
| Balance sheet | |||||
| Equity | € 155.884 | € 385.808 | € 355.720 | € 358.022 | € 418.732 |
| Cash | € 63.458 | € 251.649 | € 164.781 | € 147.260 | € 80.364 |
| Liquidity ratio | 1,69 | 4,22 | 2,97 | 2,04 | 2,60 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2026, filed on 29/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 28 Sep 2026.
What the agency actually does 3 services
Sector focus
Food & beverage
Publicly known clients
Ysco
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 57% women
- 43% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2026. Calculations by IKAg; an indication, not financial advice.
Frequently asked questions about Purple Panda
- When was Purple Panda founded?
- In 2017.
- Where is Purple Panda located?
- In Antwerpen, Belgium.
- What is Purple Panda specialised in?
- Paid social, Search advertising (SEA), Website development, Web development, Online marketing, Performance marketing.
- How big is Purple Panda?
- Around 8 full-time equivalents (financial year 2026).
- Who are the clients of Purple Panda?
- Among others Van Moer Logistics, Rombouts Koffie, Jorssen Groep, Fietsen Mintjens, Brixster & A-Star (real estate), Atlas Copco (project via EasyCatalog), Geberit.
Figures from the annual accounts up to financial year 2026. Company details checked against the CBE register on 2026-09-12.