What is No Noob Agency specialised in?

Campaign concepts & big ideas, Campaign execution, Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix.

How big is No Noob Agency?

Around 1 full-time equivalent (financial year 2025).

Review: No Noob Agency

Q: Who are the clients of No Noob Agency?

Among others Keenetic, Warner Bros., Esports Driven, Wallfair, CVO Semper, Regen Optics.

No Noob Agency is een performance- & mediabureau uit Assenede, actief sinds 2022. De opgegeven expertises zijn paid media (sea/social/display), creatie & reclame en social media. De klanten komen vooral uit gaming en esports en gen z / gamers-doelgroep.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202320242025

Latest year: € -50.085 gross margin, growth - against a sector median of +5,3%.

Not enough history

MarginEBITDA / gross margin · value-added coverage

202320242025

No Noob AgencySector median

EBITDA margin -, sector median 28%. Value-added coverage -2,78 (median 1,23).

No margin data

Revenue per headGross margin per FTE, against payroll cost

€ -83.475

Median (2025) € 76.236

Against a payroll cost of € 47.819 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ -44

Median (2025) € 47

1.151 hours worked, 1.918 per FTE. Against that sits € 25 of payroll cost per hour worked, leaving € -68 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -50,2 months (median 6,3 mo). Equity in the latest year: € -120.096.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 10.715. Liquidity ratio 0,51: current assets cover short-term debt not in full. Solvency -118,8%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

The accounts were filed 212 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

3 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Low value-added coverage · 31 Dec 2025 · NBB
Every euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
Negative equity · 31 Dec 2025 · NBB
Debts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
+ 5 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Team grew (+100,0% FTE in the latest year)
Comfortable cash position: 136 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2023 to 2025Result, staff and balance sheet

	2023	2024	2025
Result
Gross margin	€ 47.121	€ -6.375-113,5%	€ -50.085
EBITDA	€ 43.866	€ -18.299	€ -108.475
EBITDA margin	93,1%	-	-
Staff
FTE	-	0,3	0,6+100%
Gross margin per FTE	-	€ -21.251	€ -83.475
Payroll cost per FTE	-	€ 30.856	€ 47.819
Balance sheet
Equity	€ 18.332	€ -6.863	€ -120.096
Cash	€ 10.913	€ 5.892	€ 10.715
Liquidity ratio	0,71	1,73	0,51

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Sector focus

Media & entertainmentEducationTechnology & software

Publicly known clients

Keenetic, Warner Bros., Esports Driven, Wallfair, CVO Semper, Regen Optics

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 47.819

-24% versus the median

Team composition

0,6 FTE

€ 47.819

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

/

Median for this type of agency (2025): 25,1%

Inflow 2024

333,3%

20242025

Figures for financial year 2024: in 2025 this agency published no inflow or outflow.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.