New Balls Please
100% events, voor bedrijven in binnen- en buitenland. Van corporate event tot incentive aan de andere kant van de wereld, met één vast aanspreekpunt van briefing tot afbraak.
The content of this factsheet is in Dutch.
New Balls Please is een eventbureau met kantoren in Kruisem en Amsterdam. Sinds 2013 bedenkt en organiseert een team van 20+ meertalige experts corporate events, internationale events en incentives voor onder meer ASICS, ING, Hilti en Unilever Food Solutions. Van eerste idee tot laatste afbraak.
Wat we doen
- Corporate events: kick-offs, productlanceringen, klantenevents, congressen en personeelsfeesten, van concept tot uitvoering.
- Internationale events: events, meetings en roadshows in heel Europa en daarbuiten, met lokale partners ter plaatse.
- Incentives: reizen die je team echt belonen, van Namibië en Vietnam tot Menorca en Saalbach-Hinterglemm.
- Creatie: eventconcepten, design en communicatie rond je event.
Hoe we werken
1. Briefing: je spreekt meteen met een senior project manager, die je project van begin tot eind trekt.
2. Concept & voorstel: creatieve richting, gedetailleerd budget, locatie- of bestemmingsvoorstel en logistiek plan.
3. Validatie: scope, budget en timing liggen vast. Geen verrassingen achteraf.
4. Productie & coördinatie: locaties, leveranciers, reizen en techniek. Jij houdt één aanspreekpunt.
5. Uitvoering: ons team staat op de vloer, jij focust op je gasten.
Elk project sluiten we af met een debrief: wat werkte, wat we meten en wat we meenemen naar je volgende event.
Voor wie
We werken voor bedrijven in Sport & Lifestyle, Pharma & Healthcare, Tech & Innovation, FMCG & Retail, Finance & Professional Services en Automotive & Industry. Onder meer ASICS, ING, Hilti, Unilever Food Solutions, Volvo, Bidfood, Uber, Securitas, Vorwerk, Callebaut en Proximus rekenden op ons.
Ons team
Meer dan 20 event experts, meertalig in het Nederlands, Frans en Engels, met kantoren in Kruisem (BE) en Amsterdam (NL).
- Kantoren in Kruisem (BE) en Amsterdam (NL)
- 5 Belgian Event Awards, waarvan 2x goud
- Eén vast aanspreekpunt per project
- Corporate events, internationale events en incentives onder één dak
5× BEA AwardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Registered office moved · 16 Jan 2026 · StaatsbladThe registered office relocated. Usually just a new office.
What this agency does well
- Profitable in every one of the last 5 years
- Strong buffer: 11,7 months of payroll in equity
- Stable team (no meaningful FTE loss)
- Healthy working capital (current ratio 2,35)
- Equity was earned, not injected (reserves 117,4× the capital contributed)
- Comfortable cash position: 199 days of payroll
- Turnover below the median (20,0%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 593.578 | € 1,14 mln+91,4% | € 1,01 mln-11,2% | € 1,19 mln+17,8% | € 993.931-16,4% |
| EBITDA | € 340.938 | € 722.132 | € 305.595 | € 463.764 | € 204.420 |
| EBITDA margin | 57,4% | 63,6% | 30,3% | 39% | 20,6% |
| Staff | |||||
| FTE | 5,4 | 6,3+16,7% | 9,7+54% | 10,1+4,1% | 10,0-1% |
| Gross margin per FTE | € 109.922 | € 180.361 | € 104.067 | € 117.713 | € 99.393 |
| Payroll cost per FTE | € 42.023 | € 63.282 | € 70.900 | € 66.961 | € 75.558 |
| Balance sheet | |||||
| Equity | € 415.332 | € 632.129 | € 544.330 | € 715.414 | € 733.950 |
| Cash | € 662.275 | € 919.330 | € 950.905 | € 561.542 | € 412.069 |
| Liquidity ratio | 1,71 | 1,77 | 1,88 | 1,61 | 2,35 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 25/05/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
ASICS, ING, EWI, Volvo, Versele-Laga, Phoenix-Contact, AB InBev, Proximus, Bidfood, Brooks, Callebaut, Elia, Unilever Food Solutions, Fidlab
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 5 people mapped
A small team: short lines, little noise between you and the makers.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 90% women
- 10% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 5 award(s)
- BEA Awards BronzeBusiness-to-Employees · “The Digital Drop” · source ↗
- BEA Awards SilverB2B Events · “Future Menus (Unilever Food Solutions)” · source ↗
- BEA Awards GoldB2E Events · “Kick-off 2021 (Hilti)” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about New Balls Please
- When was New Balls Please founded?
- In 2013.
- Where is New Balls Please located?
- In Gent, Belgium.
- What is New Balls Please specialised in?
- Storytelling & narrative, Influencer & creator marketing, Brand activation (incl. guerrilla), Events & experiences, Trade fairs & exhibitions.
- How big is New Balls Please?
- Around 10 full-time equivalents (financial year 2025).
- Who are the clients of New Balls Please?
- Among others ASICS, ING, EWI, Volvo, Versele-Laga, Phoenix-Contact, AB InBev, Proximus, Bidfood, Brooks, Callebaut, Elia, Unilever Food Solutions, Fidlab.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.