Native Nation
The content of this factsheet is in Dutch.
Native Nation bestaat sinds 2016 en profileert zich als social media bureau uit Vilvoorde. Het team telt ongeveer 9 medewerkers (VTE). Het aanbod bestrijkt social media, content & copy en paid media (sea/social/display). Het zwaartepunt ligt bij opdrachtgevers uit fmcg, telecom, banking/insurance en automotive.
1× IAB MIXX AwardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
4 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Board change · 16 Jul 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Board change · 1 Apr 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Low value-added coverage · 31 Dec 2025 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- Negative equity · 31 Dec 2025 · NBBDebts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
- + 3 older signals within 24m
What this agency does well
- Team grew (+13,3% FTE in the latest year)
- Turnover below the median (11,8%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 480.488 | € 171.611-64,3% | € 444.827+159,2% | € 426.211-4,2% | € 527.691+23,8% |
| EBITDA | € -126.382 | € -301.956 | € -80.546 | € -124.353 | € -64.152 |
| EBITDA margin | -26,3% | - | -18,1% | -29,2% | -12,2% |
| Staff | |||||
| FTE | 9,9 | 8,1-18,2% | 7,8-3,7% | 7,5-3,8% | 8,5+13,3% |
| Gross margin per FTE | € 48.534 | € 21.187 | € 57.029 | € 56.828 | € 62.081 |
| Payroll cost per FTE | € 60.776 | € 59.003 | € 67.248 | € 73.333 | € 69.567 |
| Balance sheet | |||||
| Equity | € -327.546 | € -671.327 | € -794.495 | € -966.519 | € -1,08 mln |
| Cash | € 708 | € 419 | - | - | € 3.340 |
| Liquidity ratio | 0,66 | 0,38 | 0,39 | 0,56 | 0,38 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 11/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Babybel, Light&Free, Alken-Maes, Candico, Actimel, Alpro, AXA, Belfius, Carlsberg, Danone, Dyson, Fiat, ING, Telenet, VRT
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 49% women
- 51% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- IAB MIXX Awards BronzeInfluencer Marketing · “GAIA” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Native Nation
- When was Native Nation founded?
- In 2016.
- Where is Native Nation located?
- In Vilvoorde, Belgium.
- What is Native Nation specialised in?
- Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix, CRM & lifecycle strategy.
- How big is Native Nation?
- Around 9 full-time equivalents (financial year 2025).
- Which sectors does Native Nation work for?
- Automotive & mobility, Finance & insurance, Retail & e-commerce, Telecom & media, Food & beverage.
- Who are the clients of Native Nation?
- Among others Babybel, Light&Free, Alken-Maes, Candico, Actimel, Alpro, AXA, Belfius, Carlsberg, Danone, Dyson, Fiat, ING, Telenet, VRT.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.