What is MCLS specialised in?

Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

Around 2 full-time equivalents (financial year 2026).

Review: MCLS

MCLS, opgericht in 1987, is een performance- & mediabureau uit Lier. Het bureau combineert paid media (sea/social/display), data & analytics en crm & marketing automation.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202420252026

Latest year: € 241.972 gross margin, growth +6,4% against a sector median of +5,3%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202420252026

MCLSSector median

EBITDA margin 28,1%, sector median 28%. Value-added coverage 1,41 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 151.232

Median (2025) € 76.236

Against a payroll cost of € 103.757 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 87

Median (2025) € 47

2.776 hours worked, 1.735 per FTE. Against that sits € 60 of payroll cost per hour worked, leaving € 27 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 16,2 months (median 6,3 mo). Equity in the latest year: € 223.517.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 65.564. Liquidity ratio 2,16: current assets cover short-term debt in full. Solvency 55,6%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 160 days of supplier credit, sector median 63. The accounts were filed 202 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Sharp drop in equity · 31 Mar 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
Registered office moved · 3 Mar 2025 · Staatsblad
The registered office relocated. Usually just a new office.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (28,1%)
Strong buffer: 16,2 months of payroll in equity
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (1,41)
Margin per hour worked rose 2 years in a row
Healthy working capital (current ratio 2,16)
Equity was earned, not injected (reserves 2,2× the capital contributed)
Comfortable cash position: 144 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2026Result, staff and balance sheet

	2022	2024	2025	2026
Result
Gross margin	€ 231.801	€ 214.752-7,4%	€ 227.371+5,9%	€ 241.972+6,4%
EBITDA	€ 16.032	€ -149.190	€ 34.016	€ 68.098
EBITDA margin	6,9%	-69,5%	15%	28,1%
Staff
FTE	1,7	1,2-29,4%	1,6+33,3%	1,60%
Gross margin per FTE	€ 136.354	€ 178.960	€ 142.107	€ 151.232
Payroll cost per FTE	€ 125.271	€ 252.009	€ 108.499	€ 103.757
Balance sheet
Equity	€ 378.634	€ 146.726	€ 167.032	€ 223.517
Cash	€ 183.090	€ 28.888	€ 69.207	€ 65.564
Liquidity ratio	2,25	1,51	2,00	2,16

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2026, filed on 19/10/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Media

Paid social Search advertising (SEA)

CRM, Email & Loyalty

CRM & lifecycle strategy Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

Sector focus

B2B en B2C adverteerders, internationale markten/prospectie

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 5 people mapped

A small team: short lines, little noise between you and the makers.

AW

Andre Weening

Commercial Director

PM

Patrick Moens

Gedelegeerd bestuurder

CP

Cederic Partoens

Digital marketeer (SEO/SEA)

JD

Joost de Roo

Data expert

MS

Miranda Schmidt

Administratie

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 103.757

+66% versus the median

Team composition

1,6 FTE

€ 103.757

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2025): 25,1%

Inflow 2025

62,5%

2022202420252026

Figures for financial year 2025: in 2026 this agency published no inflow or outflow.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2026. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.