mad about you: Strategisch merk- en communicatiebureau
mad about you helpt bedrijven bij merk- en positioneringsvraagstukken met een to-the-point strategisch en creatief proces. Dat bestaat voor 50% uit luisteren, om dan 'first time right' te handelen.
The content of this factsheet is in Dutch.
mad about you werkt ruim tien jaar als branding en corporate communicatiebureau bureau uit Antwerpen. Ze zijn senior specialisten in brand positionig & visual identity, brand marketing, employer branding, brand culture, BTB campaigns en alles wat raakt aan corporate communicatie.
Kernactiviteiten:
- Merkpositionering & brand story
- (Re)branding en corporate identity
- Employer branding
- Culture & Values
- BTB Campaigns
- Corporate communicatie
Soort klanten en gemiddelde klantgrootte:
- Bedrijven in transformatie en groei
- Zowel KMO’s als grote bedrijven (nationaal en internationaal) en start-ups
- Budgetten tussen 5 en 50K
Team
Het bureau werkt met een team van 2 vaste partners:
- 1 Strateeg/copywriter
- 1 Merkdesigner
- op projectbasis wordt het team verder uitgebreid met freelancers
Zelf omschreven cultuur:
- Expertise zonder bullshit
- Wat juist is primeert, niet wat er cool of sexy uitziet
- Een echte persoonlijke aanpak
Strategische richting & toekomstplannen
- Nauw samenwerken met klanten om hun merkpositionering en employer brand op lange termijn te ondersteunen
- Focus houden op onze expertise: mee het fundament leggen van corporate brands
- Gericht blijven op kwalitatieve, diepgaande merktrajecten in plaats van kortetermijncampagnes
Referentieklanten: Flowtrack, SD Worx, Heidelberg Materials, Federgon, Murprotec, Degroof Petercam, cartamundi, PostNL, OSQB, Schuermans Advocaten
Gepercipieerde concurrenten: Pavlov, Insilencio, D’Artagnan, Skinn
Ondernemingsnummer: BE0544.486.041
Gemiddelde klantgrootte: 10k - 50k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Registered office moved · 7 May 2026 · StaatsbladThe registered office relocated. Usually just a new office.
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- Two consecutive loss-making years · 31 Dec 2024 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
What this agency does well
- Healthy working capital (current ratio 6,82)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 107.071 | € 107.157+0,1% | € 30.839-71,2% | € 24.346-21,1% | € 21.028-13,6% |
| EBITDA | € 59.243 | € 56.616 | € -19.740 | € -21.882 | € -17.258 |
| EBITDA margin | 55,3% | 52,8% | -64% | -89,9% | -82,1% |
| Staff | |||||
| Balance sheet | |||||
| Equity | € 91.482 | € 133.159 | € 112.451 | € 89.326 | € 70.475 |
| Cash | € 207.384 | € 187.925 | € 89.683 | € 64.727 | € 45.350 |
| Liquidity ratio | 3,25 | 2,61 | 3,76 | 6,36 | 6,82 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 23/04/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Toreon, Murprotec, SAS Coffee, Greensea, PostNL Belgium, Heidelberg Materials, SD Worx, Federgon, Degroof Petercam, Napoleon Sports & Casino, Telenet, Sodiaal, Haribo, Essent, Parkinson Liga
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 3 people mapped
Strategy weighs heavily here: 2 of 3 are strategists. Within that core, Merkstrategie, Marketingstrategie and Contentstrategie stand out. A small team: short lines, little noise between you and the makers.
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about mad about you
- When was mad about you founded?
- In 2014.
- Where is mad about you located?
- In Antwerpen, Belgium.
- What is mad about you specialised in?
- Brand strategy & positioning, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing.
- Which sectors does mad about you work for?
- HR & employer branding.
- Who are the clients of mad about you?
- Among others Flowtrack, SD Worx, Heidelberg Materials, Federgon, Murprotec, Degroof Petercam, cartamundi, PostNL.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-11.