Louis Van Belle: SEA agency
SEA freelancer dat bedrijven laat groeien met Google Ads. Sturend op winst, niet op omzet. Geen zwarte doos: je weet altijd wat er gebeurt, waarom, en wat het oplevert
The content of this factsheet is in Dutch.
SEA freelancer dat bedrijven helpt doorgroeien via Google Ads, typisch van 10 naar 20 à 30 miljoen omzet. We sturen op winst (POAS), niet op omzet, en werken volledig transparant.
Over ons
Louis Van Belle is een SEA freelancer dat 100% focust op Google Ads voor winstgevende groei. De rode draad: we sturen op winst (POAS via ProfitMetrics) in plaats van op ROAS, zodat elke euro budget naar de campagnes en producten met de hoogste marge gaat.
Louis Van Belle heeft jarenlange ervaring in Google Ads en SEA, geeft in-company opleidingen en runt de SEA Groeischool. Gewerkt voor merken als Just Russel, WONDR, Auping, TUI en Dewaele Vastgoed, ...
Wat we doen
- Google Ads / SEA-strategie en uitvoering
- Winstgedreven campagnesturing (POAS via ProfitMetrics)
- Feed management via Channable
- ChatGPT Ads: adverteren binnen AI-zoekomgevingen. Surf naar chatgptads.be voor meer info.
- Datagedreven optimalisatie, schaal- en biedstrategie
Voor wie
Bedrijven die willen doorgroeien met Google Ads, van ± 10 miljoen naar 20 à 30 miljoen omzet — met leadgeneratie of e-commerce als focus.
Hoe we werken
- Volledig transparant: je weet altijd wat we doen, waarom, en wat het oplevert. Geen zwarte doos.
- Sturen op winst als scorebord, niet op vanity-metrics.
- Slim opschalen op het juiste moment (piekmomenten zoals Black Friday) i.p.v. een vlakke schaalstrategie.
- Korte lijnen, geen accountmanagerlaag: je praat met de mensen die het werk ook uitvoeren.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Board change · 22 Jan 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Outgrew the sector median 2 years running
- EBITDA margin above the sector median (98,3%)
- Profitable in every one of the last 3 years
- Healthy working capital (current ratio 4,84)
- Equity was earned, not injected (reserves 158,2× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2023 to 2025Result, staff and balance sheet
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 48.214 | € 260.428+440,1% | € 340.834+30,9% |
| EBITDA | € 48.164 | € 253.773 | € 335.153 |
| EBITDA margin | 99,9% | 97,4% | 98,3% |
| Staff | |||
| Balance sheet | |||
| Equity | € 39.968 | € 229.554 | € 477.673 |
| Cash | € 28.943 | € 169.230 | € 475.765 |
| Liquidity ratio | 1,57 | 2,64 | 4,84 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 09/03/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 24 services
Sector focus
Publicly known clients
Cyclobility, Dewaele Vastgoed, Het Bataljon, WONDR, makeyour.com, Auping, TUI Belgium, Just Russel
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Louis Van Belle
- When was Louis Van Belle founded?
- In 2024.
- Where is Louis Van Belle located?
- In Kortrijk, Belgium.
- What is Louis Van Belle specialised in?
- AI & innovation strategy, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, AI-assisted creative production, Campaign concepts & big ideas.
- Which sectors does Louis Van Belle work for?
- Hospitality & tourism.
- Who are the clients of Louis Van Belle?
- Among others Cyclobility, Dewaele Vastgoed, Het Bataljon, WONDR, makeyour.com, Auping, TUI Belgium, Just Russel.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.