Like Minds: content agency
Like Minds is een creatief communicatiebureau. We smeden sterke banden tussen merken of organisaties en hun publiek.
The content of this factsheet is in Dutch.
Like Minds bestaat sinds 2017 en profileert zich als contentbureau uit Mechelen. Met ongeveer 3 VTE is dit een klein bureau. De opgegeven expertises zijn content & copy, pr & communicatie, strategie en branding & identiteit. De ervaring zit vooral in b2b, corporate en sustainability. Publiek gekende klanten zijn onder meer Coca-Cola Services, Coca-Cola Europacific Partners, mediarte en Collectief.
Like Minds is een creatief communicatiebureau. We smeden sterke banden tussen
merken of organisaties en hun publiek.
Kernactiviteiten
• communicatiestrategie – Vertrek vanuit diepgaande inzichten in jouw publiek en hun noden.
• contentcreatie – Maak met creatieve content het verschil tussen doorsnee en snedig. In woord, beeld en geluid.
• branding en rebranding – Bestorm de markt met een vers merk. Of blaas je bestaande merk nieuw leven in.
Resultaat? Hogere return op je communicatie en (content)marketing.
• Je bent en blijft top of mind bij je publiek.
• Je vergroot de betrokkenheid van je publiek.
• Je beweegt je publiek tot actie: van lead tot conversie.
Klanten
Like Minds werkt in de sfeer van b2b-, stakeholder-, corporate en duurzaamheidscommunicatie.
We houden van klanten die warm en menselijk bijdragen aan de samenleving. En zetten ons strategische en creatieve talent in voor onder meer:
- grote ondernemingen – zoals Coca-Cola, Cartamundi en Groep IDEWE
- kleinere ambitueuze ondernemingen – zoals BEAM® (hr interim management), Three-Sixty (webdevelopment) en E-bis (circulaire fietsenwinkel)
- overheidsbedrijven of non-profitorganisaties – zoals OVAM, Manus en Alzheimer Liga Vlaanderen
- communicatie-agency’s die aan extra en betrouwbare conceptuele en creatieve capaciteit toe zijn
Zelf-omschreven cultuur
serieus-met-een-smile, gefocust op helderheid, diepgravend en meedenkend, nieuwsgierig en betrokken, awkward op een positieve manier
Team
- Sam De Cock – founder | managing partner | strateeg
- Fabian Desmicht – managing partner | head of copy
- accountmanager
- (audiovisual) projectmanager
- senior copywriter
- copywriter
Referentieklanten: BEAM®, Cartamundi, Coca-Cola, Coca-Cola Europacific Partners, Groep IDEWE, Indaver, Vlaanderen Circulair
Gepercipieerde concurrenten: Com&Co, The Fat Lady, Bold & Pepper, Propaganda, Karakters, Pantarein
Complementaire partners: BBC, CAST Animation, Eqip, MediaMixer, Restless Minds, SKINN Branding Agency, We Make
Inspiratie: Jung von Matt (https://www.jvm.com/)Zandbeek (https://zandbeek.com/)KOTA (https://kota.co.uk/)
Ondernemingsnummer: BE0682.881.582
Gemiddelde klantgrootte: 45k
As indicated by the agency itself.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Registered office moved · 28 May 2026 · StaatsbladThe registered office relocated. Usually just a new office.
- Board change · 3 Mar 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Critical buffer · 31 Dec 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- Sharp headcount decline · 31 Dec 2025 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- + 4 older signals within 24m
What this agency does well
- Equity was earned, not injected (reserves 2,8× the capital contributed)
- Comfortable cash position: 67 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 318.035 | € 464.340+46% | € 453.117-2,4% | € 277.254-38,8% | € 145.184-47,6% |
| EBITDA | € 66.066 | € 133.495 | € 35.420 | € -51.689 | € 12.979 |
| EBITDA margin | 20,8% | 28,7% | 7,8% | -18,6% | 8,9% |
| Staff | |||||
| FTE | 5,3 | 6,4+20,8% | 7,3+14,1% | 5,6-23,3% | 2,8-50% |
| Gross margin per FTE | € 60.007 | € 72.553 | € 62.071 | € 49.510 | € 51.852 |
| Payroll cost per FTE | € 47.406 | € 45.539 | € 51.980 | € 55.988 | € 43.572 |
| Balance sheet | |||||
| Equity | € 42.785 | € 59.914 | € 69.831 | € 5.000 | € 6.002 |
| Cash | € 31.785 | € 50.879 | € 52.855 | € 18.513 | € 22.362 |
| Liquidity ratio | 1,23 | 1,16 | 1,16 | 0,89 | 0,90 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 02/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 3 people mapped
A small team: short lines, little noise between you and the makers.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Like Minds
- When was Like Minds founded?
- In 2017.
- Where is Like Minds located?
- In Mechelen, Belgium.
- What is Like Minds specialised in?
- Audio & podcasts, Content strategy & editorial, Copywriting & long-form content, Social-native content, Digital & programmatic buying, Organic social content.
- How big is Like Minds?
- Around 3 full-time equivalents (financial year 2025).
- Which sectors does Like Minds work for?
- Energy & environment.
- Who are the clients of Like Minds?
- Among others BEAM®, Cartamundi, Coca-Cola, Coca-Cola Europacific Partners, Groep IDEWE, Indaver, Vlaanderen Circulair.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.