King George
The content of this factsheet is in Dutch.
King George, opgericht in 2012, is een creatief bureau uit Sint-Niklaas. Op de loonlijst staan ongeveer 13 voltijdse equivalenten. De opgegeven expertises zijn creatie & reclame, strategie, branding & identiteit en pr & communicatie. De klanten komen vooral uit lifestyle, interieur/wonen en retail en merken.
2× BEA AwardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Sharp headcount decline · 31 Dec 2024 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
What this agency does well
- EBITDA margin above the sector median (22,5%)
- Strong buffer: 7,0 months of payroll in equity
- Value-added per euro of payroll above the sector median (1,32)
- Equity was earned, not injected (reserves 18,6× the capital contributed)
- Comfortable cash position: 279 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 1,50 mln | € 1,21 mln-19,2% | € 1,46 mln+20,3% | € 1,14 mln-21,4% | € 1,03 mln-10,1% |
| EBITDA | € 447.633 | € 40.179 | € 342.756 | € 276.638 | € 231.685 |
| EBITDA margin | 29,9% | 3,3% | 23,5% | 24,2% | 22,5% |
| Staff | |||||
| FTE | 19,4 | 22,2+14,4% | 19,9-10,4% | 14,7-26,1% | 12,5-15% |
| Gross margin per FTE | € 77.238 | € 54.520 | € 73.174 | € 77.880 | € 82.380 |
| Payroll cost per FTE | € 46.247 | € 46.794 | € 51.510 | € 53.628 | € 57.201 |
| Balance sheet | |||||
| Equity | € 1,07 mln | € 910.774 | € 1,03 mln | € 870.772 | € 424.543 |
| Cash | € 806.389 | € 614.145 | € 700.388 | € 581.817 | € 545.840 |
| Liquidity ratio | 2,00 | 1,90 | 2,03 | 2,59 | 1,06 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 30/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Land Rover, Yalo, Unilin Panels, Quick-Step, Sint-Niklaas, Juntoo, Levis, Balls & Glory, Coca-Cola, Samsung, Alpro, Dolce Gusto, Mercedes-Benz Trucks, Kinepolis, Modular
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 75% women
- 26% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about King George
- When was King George founded?
- In 2012.
- Where is King George located?
- In Sint-Niklaas, Belgium.
- What is King George specialised in?
- Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix.
- How big is King George?
- Around 13 full-time equivalents (financial year 2025).
- Which sectors does King George work for?
- Interior & design, Fashion & lifestyle, Retail & e-commerce.
- Who are the clients of King George?
- Among others Land Rover, Yalo, Unilin Panels, Quick-Step, Sint-Niklaas, Juntoo, Levis, Balls & Glory, Coca-Cola, Samsung, Alpro, Dolce Gusto, Mercedes-Benz Trucks, Kinepolis, Modular.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.