Around 7 full-time equivalents (financial year 2025).

Review: Hablar

Hablar bestaat sinds 2020 en profileert zich als social media bureau uit Roeselare. Het team telt ongeveer 7 medewerkers (VTE).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 490.504 gross margin, growth +35,8% against a sector median of +23,8%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

HablarSector median

EBITDA margin 30,4%, sector median 29,6%. Value-added coverage 1,44 (median 1,35).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 66.284

Median (2025) € 70.836

Against a payroll cost of € 45.640 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 38

Median (2025) € 42

12.770 hours worked, 1.726 per FTE. Against that sits € 26 of payroll cost per hour worked, leaving € 12 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,1 months (median 7,4 mo). Equity in the latest year: € 256.897.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 294.757. Liquidity ratio 3,24: current assets cover short-term debt in full. Solvency 44,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 30 days of supplier credit, sector median 57. The accounts were filed 197 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 4 years in a row
Outgrew the sector median 3 years running
EBITDA margin above the sector median (30,4%)
Profitable in every one of the last 5 years
Strong buffer: 9,1 months of payroll in equity
Team grew (+42,3% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,44)
Healthy working capital (current ratio 3,24)
Equity was earned, not injected (reserves 49,4× the capital contributed)
Comfortable cash position: 319 days of payroll
Turnover below the median (13,5%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 138.522	€ 141.899+2,4%	€ 258.872+82,4%	€ 361.228+39,5%	€ 490.504+35,8%
EBITDA	€ 57.096	€ 34.198	€ 121.042	€ 146.545	€ 149.143
EBITDA margin	41,2%	24,1%	46,8%	40,6%	30,4%
Staff
FTE	2,5	3,4+36%	3,6+5,9%	5,2+44,4%	7,4+42,3%
Gross margin per FTE	€ 55.409	€ 41.735	€ 71.909	€ 69.467	€ 66.284
Payroll cost per FTE	€ 32.268	€ 31.317	€ 37.956	€ 40.962	€ 45.640
Balance sheet
Equity	€ 50.366	€ 61.276	€ 117.875	€ 162.770	€ 256.897
Cash	€ 54.885	€ 49.139	€ 128.866	€ 187.206	€ 294.757
Liquidity ratio	1,11	1,30	1,47	1,59	3,24

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 16/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Coming soon

We're working on this part of the factsheet.

Coming soon

We're working on this part of the factsheet.

1

People 11 people mapped

This team is built around client service: 5 of 11 are account & project. Within that core, Klantbeheer, Video and Fotografie stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. Notably, no declared strategists in sight — this agency would rather make than philosophise.

EB

Ester Butaye

Account Manager

JP

Judith Pollie

Leading Lady

LH

Louise Hugelier

Account Manager

MD

Marie Deweerdt

Account Manager

YN

Yamina Nierijnck

Account Manager

CL

Chaima Lesage

Content Marketeer

CV

Céleste Vannieuwenhuyse

Digital Marketeer

FD

Fien Dumortier

Creative Manager

LD

Lexi Desmedt

Commercial manager

SD

Sabine De Haan

Office Manager

SA

Sara Azzouzi

Content Marketeer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 45.640

-8% versus the median

Team composition

7,4 FTE

€ 45.640

Median Social media bureau (2025) € 49.614All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

13,5%

Median for this type of agency (2025): 39,7%

Inflow 2025

51,4%

3,8 FTE in, 1,0 FTE out

Net team change

+2,8 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.