What is Frankie Villager specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Organic social content, Social strategy & platform mix, Corporate communication.

How big is Frankie Villager?

Around 1 full-time equivalent (financial year 2025).

Review: Frankie Villager

Q: Who are the clients of Frankie Villager?

Among others Next Stay, Maison Forton, Interieur Unie, DE VISCHMYN, CON-CO, Buuurt, House Bennie, Espoo, Variance Group, The Happy Health Journey, Master Interior, Vitra Partner Store Antwerp, Van Havere.

Vanuit Hoboken werkt Frankie Villager sinds 2020 als brandingbureau. De opgegeven expertises zijn strategie, branding & identiteit, pr & communicatie en social media. De klanten komen vooral uit kmo's en freelancers (360 communicatie).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 43.669 gross margin, growth +128,7% against a sector median of +6,6%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Frankie VillagerSector median

EBITDA margin 7,7%, sector median 32,2%. Value-added coverage 1,09 (median 1,29). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 43.669

Median (2025) € 82.809

Against a payroll cost of € 37.829 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 23

Median (2025) € 48

1.884 hours worked, 1.884 per FTE. Against that sits € 20 of payroll cost per hour worked, leaving € 3 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,5 months (median 6,3 mo). Equity in the latest year: € 29.951.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 21.559. Liquidity ratio 1,95: current assets cover short-term debt in full. Solvency 56,1%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 23 days of supplier credit, sector median 68. The accounts were filed 209 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 1 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 9,5 months of payroll in equity
Healthy working capital (current ratio 1,95)
Equity was earned, not injected (reserves 29,0× the capital contributed)
Comfortable cash position: 208 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 31.030	€ 12.939-58,3%	€ 38.588+198,2%	€ 19.091-50,5%	€ 43.669+128,7%
EBITDA	€ 29.578	€ 12.837	€ 35.916	€ 9.221	€ 3.344
EBITDA margin	95,3%	99,2%	93,1%	48,3%	7,7%
Staff
FTE	-	-	-	-	1,0
Gross margin per FTE	-	-	-	-	€ 43.669
Payroll cost per FTE	-	-	-	-	€ 37.829
Balance sheet
Equity	€ 17.136	€ 23.894	€ 36.188	€ 34.053	€ 29.951
Cash	€ 3.047	€ 19.190	€ 31.555	€ 17.136	€ 21.559
Liquidity ratio	1,67	2,27	2,06	2,41	1,95

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 28/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Social, Influencer & Community

Organic social content Social strategy & platform mix

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

KMO's en freelancers (360 communicatie)

From our own research. The agency hasn't listed its sectors yet.

Publicly known clients

Next Stay, Maison Forton, Interieur Unie, DE VISCHMYN, CON-CO, Buuurt, House Bennie, Espoo, Variance Group, The Happy Health Journey, Master Interior, Vitra Partner Store Antwerp, Van Havere

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

SS

Shannen Smets

Founder, strateeg, graphic designer

SV

Samke Vermeesch

Contentcreator, graphic designer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 37.829

-38% versus the median

Team composition

1,0 FTE

€ 37.829

Median Brandingbureau (2025) € 60.980All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.