Where is Finn located?

In Sint-Jans-Molenbeek, Belgium.

What is Finn specialised in?

Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Storytelling & narrative, Campaign concepts & big ideas, Campaign execution.

Around 12 full-time equivalents (financial year 2025).

Review: Finn

Q: Who are the clients of Finn?

Among others iController, ONAK, Radix AI, Immoweb, BeCommerce, KIA Belux, Atlas Copco, Port of Antwerp, Bain & Company, Showpad, Lighthouse, Spectricity, PageGroup.

Finn werkt ruim tien jaar als pr- & communicatiebureau uit Sint-Jans-Molenbeek. Op de loonlijst staan ongeveer 12 voltijdse equivalenten. Ze werken rond pr & communicatie, strategie, branding & identiteit en content & copy. Sectoren waar het bureau vaak werkt: corporate, professional services & consultancy, overheid en ngo's.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 2,67 mln gross margin, growth -11,5% against a sector median of -4,9%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2022202320242025

FinnSector median

EBITDA margin 62,5%, sector median 21,8%. Value-added coverage 2,71 (median 1,22).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 230.406

Median (2024) € 74.978

Against a payroll cost of € 84.077 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 116

Median (2024) € 47

23.122 hours worked, 1.993 per FTE. Against that sits € 42 of payroll cost per hour worked, leaving € 73 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 19,3 months (median 7,9 mo). Equity in the latest year: € 1,57 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 184.556. Liquidity ratio 2,78: current assets cover short-term debt in full. Solvency 15%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 34 days of supplier credit, sector median 87. The accounts were filed 113 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Sharp headcount decline · 31 Dec 2025 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
Board change · 24 Sep 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Board change · 23 May 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Board change · 17 Apr 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Board change · 8 Apr 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (62,5%)
Profitable in every one of the last 4 years
Strong buffer: 19,3 months of payroll in equity
Value-added per euro of payroll above the sector median (2,71)
Healthy working capital (current ratio 2,78)
Equity was earned, not injected (reserves 8,0× the capital contributed)
Comfortable cash position: 69 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 2,89 mln	€ 3,21 mln+11%	€ 3,02 mln-6%	€ 2,67 mln-11,5%
EBITDA	€ 1,97 mln	€ 2,17 mln	€ 2,05 mln	€ 1,67 mln
EBITDA margin	68,2%	67,4%	67,9%	62,5%
Staff
FTE	15,9	16,0+0,6%	15,6-2,5%	11,6-25,6%
Gross margin per FTE	€ 181.875	€ 200.704	€ 193.541	€ 230.406
Payroll cost per FTE	€ 57.988	€ 64.786	€ 62.032	€ 84.077
Balance sheet
Equity	€ 961.300	€ 516.300	€ 516.300	€ 1,57 mln
Cash	€ 4,20 mln	€ 4,96 mln	€ 3,77 mln	€ 184.556
Liquidity ratio	1,18	1,06	1,08	2,78

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 23/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 32 services

Strategy & Insights

Brand strategy & positioning Customer & audience strategy

Branding & Design

Brand identity & design Storytelling & narrative

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Audio & podcasts Content strategy & editorial Copywriting & long-form content Photography Social-native content Translations & localisation Video production

Media

Digital & programmatic buying Media strategy & planning Paid social Search advertising (SEA)

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

Digital Experience & Tech

SEO & GEO

CRM, Email & Loyalty

Customer data & analytics

Data, Measurement & Governance

Dashboards & reporting Marketing operations

PR & Reputation

Corporate communication Crisis communication PR strategy & media relations Sustainability & CSR communication Thought leadership & public affairs

Employer Brand & Internal

Employer brand strategy Internal communication Recruitment campaigns

Sector focus

Technology & softwareReal estate & constructionB2B servicesAutomotive & mobilityRetail & e-commerce

Publicly known clients

iController, ONAK, Radix AI, Immoweb, BeCommerce, KIA Belux, Atlas Copco, Port of Antwerp, Bain & Company, Showpad, Lighthouse, Spectricity, PageGroup

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

KV

Kristien Vermoesen

RW

Raf Weverbergh

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 84.077

+34% versus the median

Team composition

11,6 FTE

70% women
30% men

€ 84.077

Median PR- & communicatiebureau (2024) € 62.663All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

87,9%

Median for this type of agency (2024): 36,8%

Inflow 2025

53,4%

6,2 FTE in, 10,2 FTE out

Net team change

-4,0 FTE

2022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.