What is DOO specialised in?

Content strategy & editorial, Copywriting & long-form content, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

Around 2 full-time equivalents (financial year 2025).

Review: DOO

Sinds 2023 is DOO actief als full-service bureau uit Antwerpen. De opgegeven expertises zijn content & copy, data & analytics en crm & marketing automation. Sectorieel richt het bureau zich vooral op generalist (digitale groei).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20242025

Latest year: € 123.574 gross margin, growth -40,8% against a sector median of +1,7%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20242025

DOOSector median

EBITDA margin 20,4%, sector median 23,9%. Value-added coverage 1,26 (median 1,27).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 72.690

Median (2025) € 78.251

Against a payroll cost of € 57.761 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 43

Median (2025) € 49

2.896 hours worked, 1.704 per FTE. Against that sits € 34 of payroll cost per hour worked, leaving € 9 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,0 months (median 5,8 mo). Equity in the latest year: € 73.654.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 52.671. Liquidity ratio 1,73: current assets cover short-term debt in full. Solvency 42,6%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 115 days of supplier credit, sector median 54. The accounts were filed 180 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 9,0 months of payroll in equity
Healthy working capital (current ratio 1,73)
Comfortable cash position: 196 days of payroll
No departures in 2025

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

2 financial years, 2024 to 2025Result, staff and balance sheet

	2024	2025
Result
Gross margin	€ 208.630	€ 123.574-40,8%
EBITDA	€ 49.831	€ 25.233
EBITDA margin	23,9%	20,4%
Staff
FTE	3,4	1,7-50%
Gross margin per FTE	€ 61.362	€ 72.690
Payroll cost per FTE	€ 43.981	€ 57.761
Balance sheet
Equity	€ 58.613	€ 73.654
Cash	€ 106.519	€ 52.671
Liquidity ratio	1,32	1,73

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 29/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Content & Production

Content strategy & editorial Copywriting & long-form content

CRM, Email & Loyalty

CRM & lifecycle strategy Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

Sector focus

Generalist (digitale groei)

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 4 people mapped

Digital marketing is the engine: 2 of 4 profiles sit there. Within that core, SEO, SEA and Analytics stand out. One strategist on board — enough to hold the direction, not to fill meetings. A small team: short lines, little noise between you and the makers.

R

Raphaël

Digitale Mentor van jouw team

H

Hannelore

E-commerce Strateeg

N

Niky

Performance Marketing Expert

R

Rebecca

Shopify & Meta Expert

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 57.761

-4% versus the median

Team composition

1,7 FTE

100% women
0% men

Training per FTE

0,0 h

Many agencies fill this field in incompletely.

€ 57.761

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

0,0%

Median for this type of agency (2025): 31,1%

Inflow 2025

0,0%

0,0 FTE in, 0,0 FTE out

Net team change

0,0 FTE

20242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.