Digitag
The content of this factsheet is in Dutch.
Digitag werkt ruim tien jaar als performance- & mediabureau uit Elsene. Met ongeveer 10 VTE is dit een middelgroot bureau. Het aanbod bestrijkt paid media (sea/social/display), data & analytics en crm & marketing automation.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Board change · 20 Oct 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Critical buffer · 31 Mar 2026 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- Sharp headcount decline · 31 Mar 2026 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- + 5 older signals within 24m
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2026Result, staff and balance sheet
| 2021 | 2022 | 2024 | 2025 | 2026 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 513.017 | € 704.159+37,3% | € 539.083-23,4% | € 665.274+23,4% | € 638.540-4% |
| EBITDA | € 31.698 | € 228.344 | € -92.905 | € 31.613 | € -118.246 |
| EBITDA margin | 6,2% | 32,4% | -17,2% | 4,8% | -18,5% |
| Staff | |||||
| FTE | 9,2 | 8,8-4,3% | 9,4+6,8% | 10,3+9,6% | 8,7-15,5% |
| Gross margin per FTE | € 55.763 | € 80.018 | € 57.349 | € 64.590 | € 73.395 |
| Payroll cost per FTE | € 50.793 | € 52.869 | € 66.578 | € 61.448 | € 86.526 |
| Balance sheet | |||||
| Equity | € -20.800 | € 133.392 | € -15.896 | € 8.632 | € -112.645 |
| Cash | € 119.466 | € 51.086 | € 404.676 | € 34.194 | € 11.506 |
| Liquidity ratio | 1,59 | 1,63 | 2,25 | 1,15 | 0,88 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2026, filed on 22/10/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
B2B bedrijven die marketing/sales-processen willen digitaliseren
From our own research. The agency hasn't listed its sectors yet.
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 22 people mapped
A broad team with no clear centre of gravity — media, development and creative carry roughly equal weight. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A wide leadership layer: 10 of 22 steer.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 50% women
- 50% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2026. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Digitag
- When was Digitag founded?
- In 2015.
- Where is Digitag located?
- In Elsene, Belgium.
- What is Digitag specialised in?
- Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).
- How big is Digitag?
- Around 9 full-time equivalents (financial year 2026).
Figures from the annual accounts up to financial year 2026. Company details checked against the CBE register on 2026-10-13.