What is Culture Kids specialised in?

Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix.

How big is Culture Kids?

Around 4 full-time equivalents (financial year 2025).

Review: Culture Kids

Culture Kids is een social media bureau uit Antwerpen, actief sinds 2019. Het team telt ongeveer 4 medewerkers (VTE). Ze werken rond social media, content & copy en paid media (sea/social/display).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 315.259 gross margin, growth +35,4% against a sector median of +11,4%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

Culture KidsSector median

EBITDA margin 1,3%, sector median 31,6%. Value-added coverage 1,01 (median 1,30). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 73.316

Median (2024) € 61.673

Against a payroll cost of € 72.238 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 43

Median (2024) € 39

7.347 hours worked, 1.709 per FTE. Against that sits € 42 of payroll cost per hour worked, leaving € 1 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 11,7 months (median 7,4 mo). Equity in the latest year: € 301.831.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 203.928. Liquidity ratio 2,53: current assets cover short-term debt in full. Solvency 62,7%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 105 days of supplier credit, sector median 49. The accounts were filed 212 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 6 May 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Registered office moved · 6 Jan 2026 · Staatsblad
The registered office relocated. Usually just a new office.
Loss-making year · 30 Sep 2025 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
+ 1 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 11,7 months of payroll in equity
Team grew (+30,3% FTE in the latest year)
Healthy working capital (current ratio 2,53)
Equity was earned, not injected (reserves 124,8× the capital contributed)
Comfortable cash position: 240 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 330.132	€ 335.702+1,7%	€ 232.883-30,6%	€ 315.259+35,4%
EBITDA	€ 275.393	€ 116.897	€ 30.317	€ 4.194
EBITDA margin	83,4%	34,8%	13%	1,3%
Staff
FTE	1,7	3,5+105,9%	3,3-5,7%	4,3+30,3%
Gross margin per FTE	€ 194.195	€ 95.915	€ 70.571	€ 73.316
Payroll cost per FTE	€ 31.722	€ 61.913	€ 615.765	€ 72.238
Balance sheet
Equity	€ 272.491	€ 297.285	€ 313.697	€ 301.831
Cash	€ 106.489	€ 209.207	€ 226.653	€ 203.928
Liquidity ratio	2,97	3,02	2,33	2,53

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 30/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Sector focus

B2B- en B2C-merken die digitaal willen groeien; cultuur/lifestyle

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 72.238

+40% versus the median

Team composition

4,3 FTE

75% women
25% men

€ 72.238

Median Social media bureau (2024) € 51.484All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2024): 43,5%

Inflow 2025

2.023,3%

2022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.