Boson: content agency
BOSON Content bedenkt en maakt creatieve formats voor website, social media en magazines en focust zich op retail & e-commerce klanten, finance, telco, technologieklanten.
The content of this factsheet is in Dutch.
Boson, opgericht in 2018, is een contentbureau uit Gent. De focus ligt op content & copy, social media en video & productie. Het zwaartepunt ligt bij opdrachtgevers uit b2c en retail. BOSON Content is al 8 jaar actief als content & social media bureau uit Gent. Op de loonlijst staan ongeveer oude rotten in het vak die laten omringen met een poule van gepassioneerde en getalenteerde jonge native wolven: social content creators, influencers, ... . Hun aanbod is vooral gericht op retail, e-commerce, B2B2C. De ervaring zit vooral short social media video via content creators en influencers. Tot de publiek bekende klanten behoren Colruyt, OKay, Orange en Vanden Borre.
Complexe zaken makkelijk maken
Boson Content bedenkt en maakt (social) content. Ze willen complexe zaken makkelijk uitleggen voor de consument, en maken educationele content voor commerciële bedrijven.
Dat doen ze op dit moment met een team van 5 mensen met deze expertises:
- 1 motion designer
- 1 conceptuele creatief
- 1 video producer
- 1 account manager
- geleid door oprichter/managing director Geerlinde, die diep in haar hart een stratege blijft
Boson vult het team aan met de kracht van een enorm uitgebreid freelance netwerk, zodat ze snel kunnen opschalen waar nodig.
Boson is onderdeel van de Cronos groep.
Ze werken het liefste voor B2C-klanten uit retail.
Wat ze niet doen: performance marketing, development.
Waarin ze willen groeien: verder uitwerken van hun social content aanbod voor employer branding.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: no-nonsense, hardwerkend, pragmatisch strategisch, botten-in-de-modder, ontzorgend.
Referentieklanten: Orange, Colruyt Groep, IBM, Siemens, Vanden Borre, AXA, Quick-Step...
Grote voorbeelden: Bridgeneers, LDV, Droga5
Gepercipieerde concurrenten: Com&Co, The Fat Lady
1× Content Cuckoo AwardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Late filing · 17 Sep 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Late filing · 23 Sep 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
What this agency does well
- EBITDA margin above the sector median (33,0%)
- Profitable in every one of the last 5 years
- Strong buffer: 25,1 months of payroll in equity
- Team grew (+500,0% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,49)
- Healthy working capital (current ratio 5,64)
- Equity was earned, not injected (reserves 11,2× the capital contributed)
- Turnover below the median (33,3%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 131.342 | € 231.613+76,3% | € 269.644+16,4% | € 99.480-63,1% | € 546.551+449,4% |
| EBITDA | € 122.793 | € 164.263 | € 197.071 | € 72.032 | € 180.455 |
| EBITDA margin | 93,5% | 70,9% | 73,1% | 72,4% | 33% |
| Staff | |||||
| FTE | 0,2 | 1,0+400% | 1,00% | 0,5-50% | 3,0+500% |
| Gross margin per FTE | € 656.712 | € 231.613 | € 269.644 | € 198.961 | € 182.184 |
| Payroll cost per FTE | € 39.075 | € 66.183 | € 70.076 | € 51.328 | € 121.541 |
| Balance sheet | |||||
| Equity | € 285.436 | € 408.778 | € 557.075 | € 626.584 | € 762.116 |
| Cash | € 58.513 | € 5.804 | € 103.832 | € 5.302 | € 10.983 |
| Liquidity ratio | 2,65 | 3,38 | 3,14 | 3,60 | 5,64 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 17/09/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 14 services
Sector focus
Publicly known clients
OKay, Orange, Bio-Planet, IBM, Liquibox, AG Insurance, Lijncom, KMO Team, Dreambaby, DATS24, Multipharma, Vanden Borre, Fnac, DS Smith, Keytrade Bank
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 13 people mapped
The heart of this team is creative: 7 of 13 profiles are makers. Within that core, Copywriting, Motion and Video stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 64% women
- 36% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- Content Cuckoo AwardsDiamond
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Boson
- When was Boson founded?
- In 2018.
- Where is Boson located?
- In Gent, Belgium.
- What is Boson specialised in?
- AR/VR & immersive content, Animation, 3D & motion, Audio & podcasts, Content strategy & editorial, Copywriting & long-form content, Photography.
- How big is Boson?
- Around 3 full-time equivalents (financial year 2025).
- Which sectors does Boson work for?
- Retail & e-commerce.
- Who are the clients of Boson?
- Among others Orange, Colruyt Groep, IBM, Siemens, Vanden Borre, AXA, Quick-Step....
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.