Bits of love: digital product studio
Bits of Love is een digital product studio. Ze bedenken, ontwerpen en bouwen digitale producten en platformen, met heel veel aandacht voor de customer experience.
The content of this factsheet is in Dutch.
Vanuit Sint-Andries werkt Bits of Love sinds 2010 als digitaal bureau (web & platform). Het team telt ongeveer 10 medewerkers (VTE). Het bureau is toegespitst op webdevelopment en ux/ui design. Sectorieel richt het bureau zich vooral op publieke sector/overheid, social innovation, educatie en sport.
Boutique craftmanship
Bits of Love is een digital product studio. Ze bedenken, ontwerpen en bouwen digitale producten en platformen, met heel veel aandacht voor de customer experience. Dat doen ze liefst voor digitaal mature klanten uit het middensegment.
Ze hebben bovendien bijzondere expertise in educatieve games en data storytelling & interfaces. Daarnaast hebben ze een voorliefde voor projecten met sociale impact.
Hun aanpak is strategisch en research-based, maar met een guerilla aanpak.
Bits of Love werkt met 15 VTE, waaronder:
- 8 full-stack developers
- 2 UX/UI designers-strategen
- 2 project managers
- 2 betrokken zaakvoerders
Wat ze niet doen: marketing, SEO, branding.
Zelf omschrijven ze hun cultuur als: high achievers, family feel, gepassioneerd, geëngageerd, blijvend in vraag stellen
Referentieklanten: Club Brugge, Tomorrowland, Voka, Cultuur Connect, Borgerhoff&Lamberigts, VGD, M-Tech
Gepercipieerde concurrenten: Leap Forward, Lunar, Who owns the zebra
Tech stack: Javascript, React (Native), Node, CraftCMS
Voorbeelden: Fabrique, Mediamonks
Ondernemingsnummer: 0827.863.524
Gemiddelde klantgrootte: 100k
1× IAB MIXX AwardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Late filing · 28 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- + 5 older signals within 24m
What this agency does well
- EBITDA margin above the sector median (34,5%)
- Profitable in every one of the last 5 years
- Value-added per euro of payroll above the sector median (1,53)
- Margin per hour worked rose 3 years in a row
- Healthy working capital (current ratio 1,51)
- Equity was earned, not injected (reserves 10,1× the capital contributed)
- Comfortable cash position: 253 days of payroll
- Turnover below the median (12,0%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 680.414 | € 732.932+7,7% | € 784.752+7,1% | € 746.129-4,9% | € 780.470+4,6% |
| EBITDA | € 129.154 | € 138.552 | € 130.269 | € 216.924 | € 269.023 |
| EBITDA margin | 19% | 18,9% | 16,6% | 29,1% | 34,5% |
| Staff | |||||
| FTE | 10,0 | 11,7+17% | 12,0+2,6% | 9,9-17,5% | 8,3-16,2% |
| Gross margin per FTE | € 68.041 | € 62.644 | € 65.396 | € 75.367 | € 94.033 |
| Payroll cost per FTE | € 51.491 | € 48.554 | € 53.893 | € 52.360 | € 60.884 |
| Balance sheet | |||||
| Equity | € 459.423 | € 441.658 | € 441.658 | € 307.617 | € 205.605 |
| Cash | € 358.009 | € 262.585 | € 324.234 | € 275.931 | € 350.153 |
| Liquidity ratio | 3,49 | 2,10 | 2,10 | 1,56 | 1,51 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 28/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 2 services
Sector focus
Publicly known clients
Club Brugge, Tomorrowland, VRT NWS, DeWaterbus, UGent, CultuurConnect, Mediafin - De Tijd/L'Echo, Voka, imec, Studio 100, Statbel, Stad Gent, Stad Brugge, VAD, Hogeschool VIVES
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 1 people mapped
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 28% women
- 72% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- IAB MIXX Awards SilverBest User Experience · “Club Brugge” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Bits of love
- When was Bits of love founded?
- In 2010.
- Where is Bits of love located?
- In Brugge, Belgium.
- What is Bits of love specialised in?
- Website development, Website strategy & UX, Web development, App development, AR/VR, Digital product studio.
- How big is Bits of love?
- Around 8 full-time equivalents (financial year 2025).
- Which sectors does Bits of love work for?
- Education & training, Public sector & non-profit, Sports & entertainment.
- Who are the clients of Bits of love?
- Among others Club Brugge, Tomorrowland, Voka, Cultuur Connect, Borgerhoff&Lamberigts, VGD, M-Tech.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.