Billycom
The content of this factsheet is in Dutch.
Billycom is een contentbureau met thuisbasis in Heverlee, opgericht in 2013. De bezetting ligt rond 4 VTE. De focus ligt op content & copy, social media en employer branding. Sectoren waar het bureau vaak werkt: it & tech, juridische sector (advocaten, notarissen en accountants).
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Thin buffer · 31 Dec 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Sharp headcount decline · 31 Dec 2025 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
- Sharp drop in equity · 31 Dec 2024 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Board change · 24 Oct 2024 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Margin per hour worked rose 3 years in a row
- Equity was earned, not injected (reserves 26,8× the capital contributed)
- Comfortable cash position: 65 days of payroll
- Turnover below the median (31,7%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 253.728 | € 355.304+40% | € 433.854+22,1% | € 398.246-8,2% | € 263.307-33,9% |
| EBITDA | € 37.446 | € 20.752 | € -28.583 | € 10.618 | € 17.174 |
| EBITDA margin | 14,8% | 5,8% | -6,6% | 2,7% | 6,5% |
| Staff | |||||
| FTE | 4,8 | 6,9+43,8% | 8,1+17,4% | 7,0-13,6% | 4,1-41,4% |
| Gross margin per FTE | € 52.860 | € 51.493 | € 53.562 | € 56.892 | € 64.221 |
| Payroll cost per FTE | € 45.043 | € 48.279 | € 56.089 | € 55.357 | € 60.032 |
| Balance sheet | |||||
| Equity | € 66.206 | € 79.605 | € 40.870 | € 41.039 | € 41.128 |
| Cash | € 12.573 | € 65.031 | € 58.751 | € 33.304 | € 43.894 |
| Liquidity ratio | 1,68 | 1,68 | 1,14 | 1,22 | 1,13 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 14/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 11 services
Sector focus
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 11 people mapped
The heart of this team is creative: 4 of 11 profiles are makers. Within that core, Copywriting, Design and Content Marketing stand out. There are 2 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Billycom
- When was Billycom founded?
- In 2013.
- Where is Billycom located?
- In Leuven, Belgium.
- What is Billycom specialised in?
- Campaign concepts & big ideas, Campaign execution, Audio & podcasts, Content strategy & editorial, Copywriting & long-form content, Photography.
- How big is Billycom?
- Around 4 full-time equivalents (financial year 2025).
- Which sectors does Billycom work for?
- Finance & insurance, Technology & software.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.