How big is BHS.MEDIA?

Around 31 full-time equivalents (financial year 2025).

Review: BHS.MEDIA

BHS.MEDIA is een performance- & mediabureau uit Seraing, actief sinds 1993. De bezetting ligt rond 31 VTE.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 2,03 mln gross margin, growth +5,6% against a sector median of +5,3%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

BHS.MEDIASector median

EBITDA margin 11,2%, sector median 28%. Value-added coverage 1,14 (median 1,23). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 66.707

Median (2025) € 76.236

Against a payroll cost of € 51.847 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 45

Median (2025) € 47

45.207 hours worked, 1.482 per FTE. Against that sits € 35 of payroll cost per hour worked, leaving € 10 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 7,5 months (median 6,3 mo). Equity in the latest year: € 992.610.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 650.104. Liquidity ratio 1,66: current assets cover short-term debt in full. Solvency 43,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 88 days of supplier credit, sector median 63. The accounts were filed 195 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Board change · 27 Jul 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Loss-making year · 31 Dec 2025 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 4 years in a row
Outgrew the sector median 2 years running
Strong buffer: 7,5 months of payroll in equity
Team grew (+48,1% FTE in the latest year)
Healthy working capital (current ratio 1,66)
Equity was earned, not injected (reserves 3,4× the capital contributed)
Comfortable cash position: 150 days of payroll
Turnover below the median (16,4%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 445.962	€ 1,63 mln+265%	€ 1,73 mln+6%	€ 1,93 mln+11,7%	€ 2,03 mln+5,6%
EBITDA	€ -143.313	€ 155.935	€ 389.669	€ 443.440	€ 228.523
EBITDA margin	-32,1%	9,6%	22,6%	23%	11,2%
Staff
FTE	7,2	17,5+143,1%	19,2+9,7%	20,6+7,3%	30,5+48,1%
Gross margin per FTE	€ 61.939	€ 93.024	€ 89.898	€ 93.570	€ 66.707
Payroll cost per FTE	€ 79.496	€ 67.655	€ 64.216	€ 64.459	€ 51.847
Balance sheet
Equity	€ 650.608	€ 867.365	€ 985.506	€ 1,08 mln	€ 992.610
Cash	€ 373.917	€ 679.610	€ 565.757	€ 478.875	€ 650.104
Liquidity ratio	1,39	1,61	1,56	1,28	1,66

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 14/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Coming soon

We're working on this part of the factsheet.

Coming soon

We're working on this part of the factsheet.

1

People 9 people mapped

Strategy weighs heavily here: 3 of 9 are strategists. A specialist, not a generalist: the expertise is narrow but deep.

A

Alexandre

Operationeel manager

B

Ben

Communicatieadviseur Vlaanderen

C

Christophe

Beheerder en Verkoopmanager

M

Muriel

Interne Boekhouder en HR-Verantwoordelijke

N

Natasha

Junior Interne Boekhouder

P

Philocalie

Commercieel assistent

R

Rafael

Communicatieadviseur Cultuur/Event en marketing

S

Sophie

Operationeel Assistent

Y

Yannick

Communicatieadviseur Toerisme Wallonië en Brussel

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 51.847

-17% versus the median

Team composition

30,5 FTE

7% women
93% men

€ 51.847

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

16,4%

Median for this type of agency (2025): 25,1%

Inflow 2025

45,9%

14,0 FTE in, 5,0 FTE out

Net team change

+9,0 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.