What is Better world marketing specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Paid social.

How big is Better world marketing?

Around 1 full-time equivalent (financial year 2025).

Which sectors does Better world marketing work for?

Energy & environment, Finance & insurance, Food & beverage.

Who are the clients of Better world marketing?

Among others C-nery, Ecover, wooncoop, Open Monumenten Dag.

Review: Better world marketing: agency voor impact bedrijven

Vanuit Antwerpen werkt Better World Marketing sinds 2023 als contentbureau. Het bureau combineert content & copy, paid media (sea/social/display), strategie en branding & identiteit. Tot de publiek bekende klanten behoren Duurzaam Beleggen Academy, Impact Finance Belgium, Green Circle Salons Benelux en Pieter Pot.

Expertise
Better World Marketing laat het goede groeien. We helpen impactbedrijven om hun verhaal en impact groter te maken met sterke, technisch correcte én soms zelfs sexy content, telkens resultaatgericht. Content alleen is niet genoeg: we zorgen dat jouw doelgroep het ook écht ziet. Van online ads tot posters in toiletten – we zoeken creatieve manieren om jouw bereik te vergroten. Of het nu gaat om correcte campagnes voor climate tech of catchy video’s voor duurzame FMCG: wij combineren contentmarketing, growth marketing en gedragsverandering om zo de wereld écht 'better' te maken.
Klanten
Climate tech – duurzaamheidsconsultancies – duurzame FMCGVan jonge start-ups in volle groei tot corporates zoals Ecover.
Zelfomschreven cultuur
Onze cultuur ademt harmonie en echtheid. We zijn de cheerleaders van onze klanten, we love them! We willen ook echt impact maken en denken verder dan 8 LinkedIn postjes per maand, nee, hoe kunnen we echt impact maken, door coole content en creatieve kanalen. Klanten ervaren ons als ondersteunend en verhelderend: wij zoeken uit hoe complexe dingen eenvoudig uit te leggen zijn, zodat zij voluit in het technische kunnen duiken en in hun passie kunnen ondernemen. We geloven heel hard dat de wereld 'better' maken echt start op de werkvloer door een toffe werksfeer waar mensen kansen krijgen en groeien.
Team
Contentmarketeer (toffe luchtige content) + PM
Growthmarketeer + PM
Contentmarketeer (Moeilijke technische content) + strateeg
Allround marketeer, strategisch

Referentieklanten: C-nery, Ecover, wooncoop , Open Monumenten Dag
Tech stack: Webflow, Wordpress, PHP
Gepercipieerde concurrenten: Big trees, Statik, the kind kids, the ecological entrepreneur
Partners: Studio Boiler
Inspiratie: https://www.wearefuterra.com/, https://dandelionbranding.com/, https://growroom.agency/
Ondernemingsnummer: BE0803319158
Gemiddelde klantgrootte: 60k

Who do they see as competitors?

Statik

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202320242025

Latest year: € 31.899 gross margin, growth +1,7% against a sector median of -2,3%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

202320242025

Better World MarketingSector median

EBITDA margin 56,1%, sector median 24,2%. Value-added coverage 2,30 (median 1,28).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 39.874

Median (2024) € 78.822

Against a payroll cost of € 17.188 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 24

Median (2024) € 50

1.339 hours worked, 1.674 per FTE. Against that sits € 10 of payroll cost per hour worked, leaving € 14 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 22,9 months (median 7,3 mo). Equity in the latest year: € 26.297.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 11.254. Liquidity ratio 1,43: current assets cover short-term debt in full. Solvency 35%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 114 days of supplier credit, sector median 65. The accounts were filed 212 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 27 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Loss-making year · 31 Dec 2024 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
Registered office moved · 21 Oct 2024 · Staatsblad
The registered office relocated. Usually just a new office.
Late filing · 30 Sep 2024 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (56,1%)
Strong buffer: 22,9 months of payroll in equity
Value-added per euro of payroll above the sector median (2,30)
Healthy working capital (current ratio 1,43)
Comfortable cash position: 299 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2023 to 2025Result, staff and balance sheet

	2023	2024	2025
Result
Gross margin	€ 21.774	€ 31.367+44,1%	€ 31.899+1,7%
EBITDA	€ 21.524	€ 3.856	€ 17.909
EBITDA margin	98,9%	12,3%	56,1%
Staff
FTE	-	-	0,8
Gross margin per FTE	-	-	€ 39.874
Payroll cost per FTE	-	-	€ 17.188
Balance sheet
Equity	€ 17.433	€ 16.532	€ 26.297
Cash	€ 1.115	€ 1.945	€ 11.254
Liquidity ratio	2,37	1,58	1,43

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 7 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Sector focus

Finance & insuranceEnergy & utilitiesHealth & pharmaRetail & e-commerce

Publicly known clients

Duurzaam Beleggen AcademyImpact Finance BelgiumGreen Circle Salons BeneluxPieter PotWij Delen VZWEversauleLittekensEcopowerFibriCheck

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 1 people mapped

E

Eva

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 17.188

-71% versus the median

Team composition

0,8 FTE

63% women
38% men

€ 17.188

Median Contentbureau (2024) € 60.062All agencies (2024) € 59.069

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

125,0%

Median for this type of agency (2024): 55,1%

Inflow 2025

325,0%

2,6 FTE in, 1,0 FTE out

Net team change

+1,6 FTE

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.