What is Allyens specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Corporate communication, PR strategy & media relations.

Around 3 full-time equivalents (financial year 2022).

Review: Allyens

Allyens is al ruim tien jaar actief als brandingbureau uit Antwerpen. Op de loonlijst staan ongeveer 3 voltijdse equivalenten. Het aanbod bestrijkt strategie, branding & identiteit en pr & communicatie.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202020212022

Latest year: € 208.083 gross margin, growth +625,2% against a sector median of +16,6%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

202020212022

AllyensSector median

EBITDA margin 41,3%, sector median 29,4%. Value-added coverage 1,81 (median 1,30).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 77.068

Median (2022) € 68.456

Against a payroll cost of € 37.499 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 44

Median (2022) € 42

4.693 hours worked, 1.738 per FTE. Against that sits € 22 of payroll cost per hour worked, leaving € 23 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -17,8 months (median 6,4 mo). Equity in the latest year: € -156.762.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 23.562. Liquidity ratio 1,21: current assets cover short-term debt in full. Solvency -75%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 119 days of supplier credit, sector median 94. The accounts were filed 204 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Registered office moved · 25 Sep 2026 · Staatsblad
The registered office relocated. Usually just a new office.
Change in legal status · 12 Jul 2026 · KBO
The official status of the company in the CBE changed. That ranges from an administrative correction to something very serious. Check the details and ask the agency for context.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

Legal status (CBE): Opening faillissement

What this agency does well

EBITDA margin above the sector median (41,3%)
Value-added per euro of payroll above the sector median (1,81)
Healthy working capital (current ratio 1,21)
Comfortable cash position: 85 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2020 to 2022Result, staff and balance sheet

	2020	2021	2022
Result
Gross margin	€ 0	€ 28.695	€ 208.083+625,2%
EBITDA	-	€ -251.418	€ 85.845
EBITDA margin	-	-	41,3%
Staff
FTE	-	5,5	2,7-50,9%
Gross margin per FTE	-	€ 5.217	€ 77.068
Payroll cost per FTE	-	€ 48.242	€ 37.499
Balance sheet
Equity	-	€ -135.448	€ -156.762
Cash	-	€ 0	€ 23.562
Liquidity ratio	-	0,59	1,21

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2022, filed on 23/07/2023. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2022: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

Merken/organisaties die inclusiever willen communiceren, hyperdiverse markten

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 37.499

-25% versus the median

Team composition

2,7 FTE

75% women
25% men

€ 37.499

Median Brandingbureau (2022) € 49.691All agencies (2022) € 52.722

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2022

88,9%

Median for this type of agency (2022): 40,2%

Inflow 2022

88,9%

2,4 FTE in, 2,4 FTE out

Net team change

0,0 FTE

20212022

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2022. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2022: the last year for which nearly all accounts have been filed.