Around 4 full-time equivalents (financial year 2026).

Review: Adshot: Influencer agency

Q: What is Adshot specialised in?

Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Influencer & creator marketing.

Q: Who are the clients of Adshot?

Among others Proximus, bpost, de overheid, Pizza Hut, Smartphoto, Qallo, Roularta Media Group, Aïki Noodles.

Adshot is al ruim tien jaar actief als social media bureau uit Schoten. Het team telt ongeveer 3 medewerkers (VTE). Het aanbod is gericht op social media en paid media (sea/social/display). Sectorieel richt het bureau zich vooral op generalistisch en merken in benelux.

Expertise
Als influencer marketing agency combineren we eigen technologie en slimme data met sterke creatieve inzichten en jarenlange expertise om de juiste creators te vinden, campagnes efficiënt te organiseren en meetbare impact te maken.
Klanten:
• Influencer marketing (IM): internationale merken met een Benelux-focus, lokale corporates en sterke groeibedrijven die schaal en consistentie zoeken
• Influencer PR: webshops en direct-to-consumer merken die snelle zichtbaarheid en conversie willen genereren
• Employer branding: B2C- en B2B-bedrijven die via creators moeilijk invulbare profielen willen aantrekken
Zelfomschreven cultuur:
meedenkend en pro-actiefdata- en technologiegedrevenup-to-date kennis van trends en social
Team:
2 Account managers (Partners)
1 Data & AI (Partner)
1 full-stack developer
3 Campaign Managers

Referentieklanten: Proximus, bpost, de overheid, Pizza Hut, Smartphoto, Qallo, Roularta Media Group, Aïki Noodles, Plopsa, Steelseries, Metagenics
Tech stack: Vue.js & NodeJS, Postgres, AWS Stack
Gepercipieerde concurrenten: Beinlfunece, efluenz, Walkie Talkie
Partners: Mortierbrigade
Inspiratie: Captiv8
Ondernemingsnummer: BE0660.893.167
Gemiddelde klantgrootte: 50k

Awards

1× IAB MIXX Awards

Who do they see as competitors?

Walkie Talkie

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20222023202420252026

Latest year: € 331.087 gross margin, growth +16,8% against a sector median of +23,8%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20222023202420252026

AdshotSector median

EBITDA margin 39,7%, sector median 29,6%. Value-added coverage 1,66 (median 1,35).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 80.753

Median (2025) € 70.836

Against a payroll cost of € 43.404 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 46

Median (2025) € 42

7.275 hours worked, 1.774 per FTE. Against that sits € 24 of payroll cost per hour worked, leaving € 21 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 27,6 months (median 7,4 mo). Equity in the latest year: € 457.570.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 247.861. Liquidity ratio 2,55: current assets cover short-term debt in full. Solvency 70,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 66 days of supplier credit, sector median 57. The accounts were filed 212 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

No signals in the last 24 months.

What this agency does well

EBITDA margin above the sector median (39,7%)
Profitable in every one of the last 5 years
Strong buffer: 27,6 months of payroll in equity
Team grew (+36,7% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,66)
No warning signals in the last 24 months
Healthy working capital (current ratio 2,55)
Comfortable cash position: 508 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2022 to 2026Result, staff and balance sheet

	2022	2023	2024	2025	2026
Result
Gross margin	€ 129.360	€ 255.950+97,9%	€ 380.780+48,8%	€ 283.553-25,5%	€ 331.087+16,8%
EBITDA	€ 57.446	€ 164.607	€ 229.284	€ 140.067	€ 131.413
EBITDA margin	44,4%	64,3%	60,2%	49,4%	39,7%
Staff
FTE	2,1	2,3+9,5%	3,6+56,5%	3,0-16,7%	4,1+36,7%
Gross margin per FTE	€ 61.600	€ 111.283	€ 105.772	€ 94.518	€ 80.753
Payroll cost per FTE	€ 34.079	€ 39.563	€ 41.945	€ 47.629	€ 43.404
Balance sheet
Equity	€ 133.556	€ 229.674	€ 372.856	€ 423.700	€ 457.570
Cash	€ 43.747	€ 112.100	€ 90.117	€ 189.714	€ 247.861
Liquidity ratio	2,01	2,83	3,02	3,10	2,55

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2026, filed on 29/10/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 11 services

Strategy & Insights

Brand strategy & positioning

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Content strategy & editorial

Social, Influencer & Community

Influencer & creator marketing

PR & Reputation

PR strategy & media relations

Employer Brand & Internal

Employer brand strategy Recruitment campaigns

Events, Sponsoring & Activation

Events & experiences Sponsorship & partnerships

Sector focus

Food & beverageMedia & entertainmentTechnology & softwareEducationRetail & e-commerce

Publicly known clients

Plopsa, Bobbejaanland, Aviapartner, Politiezone Antwerpen, Smartphoto, SteelSeries, Garden Gourmet, Spadel, Proximus, Pizza Hut, Magnum, Carrefour, bpost, Wasbar, Thomas More

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 7 people mapped

Digital marketing is the engine: 3 of 7 profiles sit there. Within that core, Social Media and Content Marketing stand out. A specialist, not a generalist: the expertise is narrow but deep. A wide leadership layer: 3 of 7 steer.

AG

Axel Gekiere

Co-founder

LJ

Laurens Janssens

Co-founder

VF

Vincent Franken

Co-founder

GV

Glenn Verlinden

Full-stack developer

RP

Robin Poffé

Campaign manager

SR

Salima Riffi

Campaign manager

SH

Sarah Happaerts

Campaign manager

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 43.404

-13% versus the median

Team composition

4,1 FTE

75% women
25% men

€ 43.404

Median Social media bureau (2025) € 49.614All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2026

119,5%

Median for this type of agency (2025): 39,7%

Inflow 2026

119,5%

4,9 FTE in, 4,9 FTE out

Net team change

0,0 FTE

20222023202420252026

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2026. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Award-winning work 1 award(s)

2021

IAB MIXX Awards BronzeBest Media Engagement · “Aïki” · source ↗

As published by the organising award shows, collected by IKAg.